Industrial Marketing Manager — GTM & Growth Lead

Smiths Group; Houston (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

Titeflex, a global leader in fluid and gas management products, seeks a Marketing Manager to lead planning, execution, and measurement of industrial hose marketing initiatives. You will coordinate GTM strategies, support product launches, and manage digital and print campaigns across multiple markets from Houston or other U.S.

sites. The role requires 3–5 years in marketing within manufacturing, strong communication, and project management skills to drive revenue growth and brand awareness.

Qualifications

• Bachelor degree in Marketing, Communications, Business, or related field required.
• 3-5 years of marketing, product marketing, communications, or project coordination experience.
• Experience in manufacturing, industrial products, engineered products, fluid handling, or B2B marketing preferred.
• Strong understanding of marketing principles, product positioning, and go-to-market planning.
• Excellent communication, analytical, and project management skills.

Responsibilities

• Support the development and execution of go-to-market strategies for new product launches, product line extensions, and strategic growth initiatives.
• Partner with Product Management, Sales, Engineering, and Business Leadership to identify target markets, customer segments, value propositions, and channel strategies.
• Assist in evaluating market opportunities, customer needs, industry trends, and competitive positioning to support business growth objectives.
• Develop product messaging and marketing campaigns that clearly communicate product differentiation and customer value.
• Coordinate cross-functional activities necessary for successful product launches and commercialization efforts.
• Track and measure go-to-market effectiveness and recommend improvements to increase market penetration and customer engagement.
• Support the development and maintenance of strategic marketing plans aligned with business goals and growth objectives.

Skills

Marketing principles

Go-to-market planning

Product positioning

Communication

Analytical

Project management

Education

Bachelor degree in Marketing, Communications, Business, or related field

Job description

Titeflex, a global leader in fluid and gas management products, seeks a Marketing Manager to lead planning, execution, and measurement of industrial hose marketing initiatives. You will coordinate GTM strategies, support product launches, and manage digital and print campaigns across multiple markets from Houston or other U.S.

sites. The role requires 3–5 years in marketing within manufacturing, strong communication, and project management skills to drive revenue growth and brand awareness.