Industrial B2B Marketing Specialist - Tech Content

Schulte Staffing Solutions, LLC; Beverly (MA); On-site; USD 65,000 - 100,000; Full time

Job summary

Schulte Staffing Solutions, LLC is seeking an experienced Digital Marketing Specialist to drive content development, design, and multimedia production for a high-precision manufacturing environment. You will translate complex technical information into compelling B2B materials and manage cross‑functional marketing initiatives.

The role blends website management, SEO, and analytics with graphic design and video production, requiring collaboration with engineering, sales, and product teams.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 5+ years of professional marketing experience in manufacturing, industrial technology, engineering, automation, or technical B2B.
• Hands-on experience creating marketing materials for technical products or services.
• Proficiency with Adobe Creative Cloud, particularly InDesign, Photoshop, and Illustrator.
• Experience managing website content through a CMS.
• Working knowledge of SEO, Google Analytics, and digital marketing campaigns.
• Strong written communication skills, including ability to develop technical marketing content.
• Experience creating and editing professional video content.
• Ability to manage multiple projects and work collaboratively with engineering, sales, and other departments.

Responsibilities

• Digital Marketing & Website Management: Update website content, product pages, and landing pages.
• SEO support to improve organic search visibility, website traffic and lead generation.
• Monitor website performance with Google Analytics and digital marketing tools.
• Coordinate Google Ads, digital advertising, and targeted campaigns.
• Collaborate with internal teams and external vendors on website improvements and marketing projects.

Skills

Project management

Written communication

Collaboration

Content marketing

Strategic thinking

Education

Bachelor's degree in marketing/communications/business

Tools

Adobe Creative Cloud

InDesign

Photoshop

Illustrator

Umbraco CMS

Google Analytics

Job description

Schulte Staffing Solutions, LLC is seeking an experienced Digital Marketing Specialist to drive content development, design, and multimedia production for a high-precision manufacturing environment. You will translate complex technical information into compelling B2B materials and manage cross‑functional marketing initiatives.

The role blends website management, SEO, and analytics with graphic design and video production, requiring collaboration with engineering, sales, and product teams.