Industrial B2B Content Marketing Lead (AI-Driven)

Siemens AG; Olympia (WA); On-site; USD 103,000 - 185,000; Full time

Job summary

Siemens AG's Digital Industries Software unit is seeking a Content Marketing Manager who excels at marketing to complex, engineering-driven audiences. You will craft stories that translate heavy technical topics into clear narratives that build awareness, pipeline, and product adoption.

You'll own category-defining content—from SME insights to white papers and executive thought leadership—while collaborating with Product Marketing, Demand Gen, and developers to scale programs across channels.

Qualifications

• 4+ years of B2B content marketing experience with industrial or engineering audiences.
• Exceptional writing, editing, and storytelling that simplifies complex topics for executives.
• Proven ability to translate data pipelines, cloud architecture, observability, and security into narratives.
• Strong SEO fundamentals and experience driving organic growth.
• Ability to collaborate with subject matter experts and deliver quality content on schedule.
• Familiarity with data platforms, cloud technologies, and data lakehouses.
• Understanding of industrial software and manufacturing technology markets.

Responsibilities

• Manage content across blogs, articles, long-form content, video scripts, webinars, and social assets.
• Develop how-to guides, reports, white papers, and solution briefs.
• Coordinate with freelancers and agencies to ensure quality and brand consistency.
• Create executive thought leadership programs, including ghostwriting, podcast preparation, and speaking opportunities.
• Produce content that resonates with VP-level leaders in Engineering, Supply Chain, Manufacturing, and Operations.
• Partner with cross-functional teams to translate positioning into continuous content programs.
• Collaborate with SMEs, customers, product managers, developers, and data scientists to ensure accuracy.
• Identify opportunities via search intent, competitive research, and sales feedback.
• Drive content repurposing to maximize reach across formats and channels.

Skills

Content marketing

Copywriting

Storytelling

SEO fundamentals

Cross-functional collaboration

Technical storytelling

Data-driven optimization

Tools

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Job description

Siemens AG's Digital Industries Software unit is seeking a Content Marketing Manager who excels at marketing to complex, engineering-driven audiences. You will craft stories that translate heavy technical topics into clear narratives that build awareness, pipeline, and product adoption.

You'll own category-defining content—from SME insights to white papers and executive thought leadership—while collaborating with Product Marketing, Demand Gen, and developers to scale programs across channels.