Independent Retail Sales Leader — South Mid-Atlantic

FIJI Water Company; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Vision & dental

401k match

Wellness resources

Employee groups

Fitness reimbursements

Job summary

FIJI Water is seeking a Sales Manager for Independent Retail in the South Mid-Atlantic region. You will lead field activity across Georgia, North Carolina, and South Carolina, managing key accounts and driving distribution for FIJI Water.

This role requires strong analytical and presentation skills, experience with syndicated data, and ability to travel up to 50% to grow share of mind and retail execution. Reports to the Sales Director – East Division.

Qualifications

• 5+ years of food and/or beverage sales experience, including distributor management and key account management.
• Bachelor’s degree in Business, Finance, or a related field preferred.
• Demonstrated experience leveraging syndicated data and analytics to develop fact-based selling stories and achieve business objectives; experience with IRI, Nielsen, Mintel, or similar platforms preferred.
• Analytical and problem-solving skills, with the ability to interpret data and translate findings into clear, actionable recommendations.
• Excellent presentation and communication skills, with the ability to effectively sell to customer needs and build relationships with internal and external stakeholders.
• Experience with sales planning and business management, including evaluating post-event performance and applying learnings to future customer programming.
• Effective organizational and project management skills, with the ability to prioritize and manage multiple initiatives in a fast-paced environment.
• Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Customer-service mindset with a commitment to providing high-quality support to internal and external partners.
• Demonstrated market and category knowledge, with the ability to adapt to changing business needs.
• Collaborative, flexible, and team-oriented approach.

Responsibilities

• Conduct regular field visits to customer accounts, partnering with the FIJI Water Retail Trade Execution (RTE) team, distributor representatives, or independently.
• Identify and develop new business opportunities, as well as drive SKU expansion and incremental distribution within existing accounts.
• Develop and deliver fact-based selling presentations incorporating actionable business, category, and market insights for retailers, distributors, and internal stakeholders.
• Lead and participate in customer and sales meetings with appropriate frequency to increase share of mind, distribution, programming, and feature activity.
• Communicate key brand priorities, brand performance, and category/market insights to internal and external customers.
• Drive execution of merchandising, assortment, pricing, and shelving objectives in alignment with portfolio and brand strategy, customer objectives, and trade investment goals.
• Sell in incremental displays, equipment, and promotional programs while ensuring execution and compliance at the store level.
• Evaluate and negotiate CMAs (Customer Marketing Agreements) in alignment with business objectives and trade investment strategies.
• Analyze, interpret, and communicate data and insights from Power BI, VIP, IDIG, IRI, and other syndicated sources to inform customer recommendations and internal business decisions.
• Transport, install, replace, and maintain point-of-sale materials and advertising as appropriate for each account.
• Collaborate cross-functionally with Retail Trade Execution, Marketing, Operations, and other internal teams to drive customer and business objectives.

Skills

Distributor management

Key account management

Data analysis

Presentation skills

Sales planning

Excel & PowerPoint

Education

Bachelor’s degree in Business or related field

Tools

Power BI

VIP

IDIG

IRI

Nielsen

Mintel

Excel

PowerPoint

Job description

FIJI Water is seeking a Sales Manager for Independent Retail in the South Mid-Atlantic region. You will lead field activity across Georgia, North Carolina, and South Carolina, managing key accounts and driving distribution for FIJI Water.

This role requires strong analytical and presentation skills, experience with syndicated data, and ability to travel up to 50% to grow share of mind and retail execution. Reports to the Sales Director – East Division.