Senior Sales Manager, Independent Retail Growth

The Wonderful Company LLC; Atlanta (GA); On-site; USD 88,000 - 100,000; Full time

Benefits offered by this job

Medical coverage

Vision & dental plans

401k with match

Job summary

The Wonderful Company LLC is seeking a Sales Manager to lead FIJI Water sales across Independent accounts, including large and small format chains. This role emphasizes field execution, data-driven selling, and strategic collaboration with RTE, distributors, and internal teams to grow share of mind and distribution.

You will analyze syndicated data, develop opportunities, and deliver compelling presentations while advancing merchandising and pricing programs aligned with brand strategy.

Qualifications

• 5+ years of food and/or beverage sales experience, including distributor management and key account management.
• Bachelor’s degree in Business, Finance, or a related field preferred.
• Demonstrated experience leveraging syndicated data and analytics to develop fact-based selling stories; experience with IRI/Nielsen/Mintel preferred.
• Analytical and problem-solving skills with the ability to interpret data and translate findings into actionable recommendations.
• Excellent presentation and communication skills, with the ability to effectively sell to customer needs and build relationships.
• Experience with sales planning and business management, including evaluating post-event performance and applying learnings.
• Strong organizational and project management skills in a fast-paced environment.
• Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Customer-service mindset with a commitment to supporting internal and external partners.

Responsibilities

• Manage FIJI Water sales with Independent large and small format Chain customers.
• Conduct regular field visits with RTE team, distributor reps, or independently.
• Identify new opportunities and drive SKU expansion and incremental distribution.
• Deliver fact-based selling presentations for retailers and internal stakeholders.
• Lead and participate in customer and sales meetings to enhance distribution and programming.
• Communicate brand priorities and market insights to customers and partners.
• Drive merchandising, assortment, pricing, and shelving to align with strategy and trade goals.
• Sell in incremental displays and promotional programs while ensuring in-store compliance.
• Evaluate CMAs in line with business objectives and trade investment strategies.
• Analyze data from Power BI, VIP, IDIG, IRI, and other sources to inform recommendations.
• Transport/install/maintain POS materials; collaborate cross-functionally to meet objectives.

Skills

Food & beverage sales

Distributor management

Key account management

Data analysis

Presentation skills

Communication skills

Sales planning

Project management

Microsoft Office (Excel/PowerPoint)

Education

Bachelor’s degree in Business/Finance or related field

Tools

Power BI

VIP

IDIG

IRI

Nielsen

Mintel

Job description

The Wonderful Company LLC is seeking a Sales Manager to lead FIJI Water sales across Independent accounts, including large and small format chains. This role emphasizes field execution, data-driven selling, and strategic collaboration with RTE, distributors, and internal teams to grow share of mind and distribution.

You will analyze syndicated data, develop opportunities, and deliver compelling presentations while advancing merchandising and pricing programs aligned with brand strategy.