Strategic Paid Social Lead — Growth & Incrementality

Midnite; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Private health insurance

Income protection

Flexible working

Home office setup

Nursery salary sacrifice

Retail discounts

Tenure holiday policy

Quarterly team socials

Job summary

Midnite is seeking a strategic owner of Paid Social to lead budget direction, testing, and optimization across Meta, Snap, TikTok, Reddit and emerging channels. You will own strategy and commercial performance, drive incrementality testing, and collaborate with agency and cross-functional teams to deliver compliant, measurable growth for a high-budget acquisition portfolio.

The role requires hands-on leadership, data-driven decisions, and close collaboration with brand teams to maximize results.

Qualifications

• Experience managing high-budget paid social campaigns.
• Strong knowledge of Meta Ads Manager and cross-platform awareness.
• Analytical and data-driven with incrementality experience.

Responsibilities

• Own strategy and commercial performance across Meta, Snap, TikTok, Reddit and emerging channels.
• Drive incrementality testing and lead creative testing with brand teams.
• Partner with agency and cross-functional teams to deliver compliant, measurable growth.

Skills

Paid social management

Meta Ads Manager

Analytical

Tools

Meta Ads Manager

Job description

Midnite is seeking a strategic owner of Paid Social to lead budget direction, testing, and optimization across Meta, Snap, TikTok, Reddit and emerging channels. You will own strategy and commercial performance, drive incrementality testing, and collaborate with agency and cross-functional teams to deliver compliant, measurable growth for a high-budget acquisition portfolio.

The role requires hands-on leadership, data-driven decisions, and close collaboration with brand teams to maximize results.