Incision Care Marketing Manager

Molnlycke Health Care; Norcross (GA); On-site; USD 70,000 - 110,000; Full time

Job summary

An innovative healthcare company is seeking a dynamic Incision Care Marketing Manager to drive marketing strategies that enhance patient outcomes. This role involves developing marketing plans, managing product life cycles, and collaborating with sales teams to boost market share in the operating room. You'll leverage your analytical skills to forecast sales and manage budgets while working closely with cross-functional teams and key opinion leaders. Join a forward-thinking organization that values your contributions and offers a supportive environment for professional growth. If you're passionate about making a difference in healthcare, this opportunity may be your next career step.

Benefits

Annual performance related bonus

Full Benefit Package

Qualifications

• 3-5 years of healthcare experience with marketing strategies and brand management.
• Strong analytical skills with experience in P&L analysis.

Responsibilities

• Develop and implement marketing strategies for new and existing products.
• Analyze customer base and market trends to increase revenue.

Skills

Marketing Strategy

Brand Management

Forecasting Techniques

Profit and Loss Analysis

Analytical Thinking

Team Collaboration

Education

Bachelor's Degree in Economics, Business, or Marketing

MBA

Job description

Are you ready to challenge yourself in a new environment and have a real impact?

Do you want a career that impacts millions of people for the good? At Mölnlycke, you’ll be helping to equip medical professionals with solutions to improve outcomes for patients. And you’ll develop your career in a growing organization with an inspirational culture – where you’ll be recognized for the results you’ve achieved.

If you enjoy stretching yourself in a transformational environment, Mölnlycke could be your next step. Mölnlycke is now searching for an Incision Care Marketing Manager.

In this role, you’ll provide marketing strategy and tools to the company’s sales force in order to increase market share and profitability in the operating room and start-up environment. You’ll be responsible for product life-cycle management and realization of financial targets. You’ll develop and implement marketing and selling strategies for new and existing brands/products, as well as provide brand input for development and implementation of advertising, promotion, and public relations campaigns by outside agencies. The Marketing Manager assists in training the sales force on new and existing brand/product lines, participates/leads product development projects, and develops relationships with potential product suppliers/manufacturers and key opinion leaders (KOLs). You’ll prepare marketing plans, business reviews, budgets, and forecasts.

You’ll make significant contributions in the following areas:

1. Start-up mentality to prepare and implement marketing plans to promote products; create presentations and promotions of products for the sales force and customers in the healthcare and operating room. Manage and analyze customer base for opportunities; understand product prices by analyzing and incorporating established profit margins and costs for materials, packaging, labor, and shipping; prepare and analyze forecasts by evaluating brand/product demand; own the creation of long-term business plans and product development.
2. Analytical thinker who develops and maintains budget for the assigned product line; develop projected monthly sales for each product by incorporating selling history, expected seasonal changes, competitor market share, sales opportunity, and product availability; develop clinical and technical support to defend marketing claims; create training materials and train sales force; develop budget projections for marketing-related costs by gauging sales & manufacturing forecasts; incorporate planned marketing initiatives and lead cross-functional team; provide direction for strategic activities to protect and grow revenue in operating room.
3. Proactive and strategic leader to develop and implement strategic plans for new and existing products, which requires analyzing volume and gross profit projections, targets, and trends for the market; develop proposals to enable operational sales planning; coordinate with sales leaders on brand strategies and tactics; coordinate performance of competitive analysis in order to position product(s). Ensure all projects and messages align with overall brand strategy and deliver appropriate results; ensure work performed aligns with overarching business plans, marketing strategies, and budgets. Establish and maintain a network of KOLs to support product portfolio.
4. Team player who gives marketing insight into new product strategy and messaging. Be an active member of all cross-functional partnerships for development and strategies at the local and global level. Align with the marketing global strategic alignment, global brand positioning, global pricing strategy, and global strategic development. Understand the specific information on competitors (pricing, mailings, product features).
5. Product expert and business owner who can compare actual sales totals with forecasts and recommend changes to marketing strategies to correct variances; review marketing trends and developments. Understand, implement, and execute business plan to increase revenue in the operating room and expand start-up footprint in the incision care market.

What you’ll get:

• Annual performance related bonus
• Full Benefit Package

What you’ll need:

1. Bachelor degree in Economics, Business, or Marketing from accredited college/university; MBA preferred.
2. 3-5 years healthcare experience including in-depth knowledge of marketing strategies, brand management, forecasting techniques, and profit and loss (P&L) analysis.
3. Candidates should have experience in the sales/marketing arena of the healthcare industry, preferably in the operating room medical devices.

Mölnlycke is a world-leading medical products and solutions company that equips healthcare professionals to achieve the best patient, clinical, and economic outcomes.

Our business is organized in the four business areas Wound Care, Operating Room Solutions, Gloves, and Antiseptics, where customer centricity, sustainability, and digitalization are at the heart of everything we do.

Mölnlycke employs around 8,400 people. The company headquarters are in Gothenburg, Sweden, and we operate in more than 100 countries worldwide. Since 2007, the company has been part of Investor AB, an engaged owner of high-quality, global companies which was founded by the Wallenberg family in 1916. For more information, please visit www.molnlycke.com and www.molnlycke.com/careers.