Account Based Marketing Manager - CPG (Remote)

RELEX Solutions; Atlanta (GA); Remote; USD 70,000 - 95,000; Full time

Job summary

An innovative company is seeking a dynamic Account-Based Marketing Manager to spearhead multi-channel campaigns in the Consumer Packaged Goods sector. This remote role offers the chance to collaborate with account leadership, design tailored messaging, and drive impactful marketing strategies. You'll be part of a global team dedicated to enhancing supply chain efficiency while enjoying competitive compensation and a supportive work environment. Join a vibrant marketing team that values creativity and continuous learning, and help shape the future of retail and consumer brands.

Benefits

15 days paid time off

12 paid sick days

13 company holidays

Up to 2 paid volunteer days

12 weeks paid parental leave

$500 work-from-home stipend

Qualifications

• 3-5 years of B2B marketing experience, preferably in software/SaaS.
• Ability to write compelling copy and design engaging campaigns.

Responsibilities

• Plan and execute multi-channel ABM campaigns for key accounts.
• Drive development of Global ABM program and best practices.

Skills

B2B Marketing

Campaign Management

Copywriting

Analytical Skills

Multi-Channel Strategy

Relationship Building

Creative Thinking

Growth Mindset

Diligence

Tools

Salesforce

HubSpot

INFLU2

6sense

Marketing Automation Tools

Job description

Account Based Marketing Manager - CPG (Remote)

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Account Based Marketing Manager - CPG (Remote)

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Account-Based Marketing Manager – Consumer Packaged Goods Industry – North America

We’re seeking a full-time Account-Based Marketing Manager in North America to plan and execute multi-channel and high-touch ABM campaigns for key target accounts within defined Consumer Packaged Goods (CPG) market sectors. This is a remote position with no in-office requirement.

You will join our global Account-Based Marketing team and be responsible for implementing impactful 1:1 and 1:Few ABM campaigns focused on generating pipeline.

As an Account-Based Marketing Manager here's what you can expect:

• Plan and execute multi-channel 1:1 and 1:few ABM campaigns for key target accounts
• Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities.
• Drive the development of our Global ABM program, expanding the reach and engagement within strategically important consumer brand manufacturers
• Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team.
• Act as the spokesperson for effective account-based marketing and sales at RELEX
  
  

We're looking for:

• Experience: 3-5 years of proven experience in B2B marketing, preferably within software/ SaaS. Experience in running marketing campaigns focused on generating pipeline.
• Compelling writer: Ability to write copy and design campaigns that drive key prospects to engage with RELEX.
• Understanding of Supply Chain Concepts: An understanding of how companies (particularly manufacturers) operate complex supply chains.
• Analytical: Undertake deep account and sector research from multiple internal and external sources, and distil insights into a clear, joint vision between the sector/account and RELEX.
• Multi-Channel Strategist: Conceptualize, create and monitor multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus.
• Rapport Builder: Quickly establish collaborative relationships with the revenue team. Sell new ideas and ways of generating pipeline, challenging the status quo.
• Creative Thinker: Create compelling messages tailored to each account and sector.
• Growth Mindset: Passionate about trying new approaches. Proactive in seeking out new ways of adding value. Help to embed a culture of continuous learning within the ABM team.
• Diligence: Manage multiple campaigns simultaneously and continuously improve based on new insights. Deliver campaigns on time, and within budget.
• Marketing Technology Savvy: Experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing.
  
  

What we consider as a bonus:

• Experience working with tools such as Salesforce, HubSpot, INFLU2, and 6sense.
• Experience working internationally with creative, content, and commercial teams.
• Understanding of supply chain and retail planning
  
  

Across RELEX, our people are supported and rewarded. In the US, we provide:

• A position where you can help retailers and consumer goods companies to reach their ESG initiatives through increased supply chain efficiency, reduced food waste, and an empowered workforce
• Competitive compensation
• The choice to work wherever and however you are most productive
• 15 days of paid time off, 12 paid sick days, 13 company holidays, and up to 2 paid volunteer & charity days
• New Parent? Congrats! We’ll cover up to 12 weeks at full pay
• A generous $500 work-from-home stipend
• A fun, ambitious, and committed marketing team where all the team members live in 10 different countries but still feel like a family
  
  

We’re always ready to welcome new RELEXians to our team because your enthusiasm and expertise allow us to keep innovating and creating the future of planning for retail and consumer brands. If you’re ready to be part of our growth, apply now.

About RELEX:

RELEX Solutions create cutting-edge supply chain and retail planning software. Within our platforms, we have the power and potential to increase adaptability, efficiency and sustainability in the consumer goods and retail value chain. Our impact is tangible; from sustainability and eliminating waste to delighting customers and delivering great tailored tech solutions, we’re curious and passionate challenge-seekers creating the future of retail today.

RELEX is trusted by leading brands including AutoZone, Sprouts, PetSmart, and Whole Foods and has offices across North America, Europe, and the Asia Pacific region.

Being part of RELEX means being heard, feeling valued and knowing that you can be yourself because you belong. We believe in actions, not words, regarding diverse hiring and employment practices. We take DE&I seriously. We champion and benefit from global diversity. We’re creating and evolving our culture to welcome everyone and value every idea.

RELEX Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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