Referral Outreach Marketing Manager

D4C Dental; Atlanta (GA); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Referral Outreach Marketing Manager to enhance referral relationships and drive new patient growth in the greater Austin area. This role involves daily travel to various offices, engaging with dental professionals and community organizations to foster trust and collaboration. With a focus on strategic decision-making and budget management, the ideal candidate will possess strong communication and problem-solving skills. Join a mission-driven team dedicated to improving children's oral health while enjoying the flexibility of a remote position with local travel requirements.

Qualifications

• 5+ years in marketing or sales experience, with 3+ years in field marketing preferred.
• Ability to make strategic decisions and manage budget effectively.

Responsibilities

• Build relationships with referring doctors and ensure continuity of referral support.
• Utilize marketing tools and CRM to track interactions and manage accounts.

Skills

Marketing

Sales

Communication

Problem Solving

Critical Thinking

Budget Management

Relationship Building

Strategic Planning

Education

Bachelor's Degree

Tools

CRM Systems

Job description

The Referral Outreach Marketing Manager for greater Austin is responsible for maintaining and building outside referral relationships with dentists, pediatricians, community organizations and other potential referral sources to grow new patient counts and the overall success of referral marketing in the greater Austin area.

The Referral Outreach Marketing Manager serves as a subject matter expert, maintains close relationships with VP of Marketing, Regional Director of Operations, Operations Managers, and internal dental staff within the region.

The Referral Outreach Marketing Manager visits multiple locations daily, engages in face-to-face meetings, presentations and networking events, utilizing a CRM system to log and track performance ensuring an excellent referral communication experience.

Utilizes systems and processes which result in patient referral satisfaction, referring provider engagement, and new patient count performance.

Responsible for providing referral material and collateral for referring offices, luncheons for doctor/staff introductions, and communication with internal teams.

This support is crucial to the delivery of the company's mission of helping children achieve a lifetime of
great oral health.
EDUCATION/CREDENTIALS:
* Bachelor's degree preferred
JOB RELATED EXPERIENCE:
* 5+ years in marketing or sales experience, with 3+ years in field marketing strongly preferred
* Excellent skills in self-starting, organization, communicating, problem solving.
* Experience in the fields of dentistry, health care, and/or business development.
JOB-RELATED SKILLS/COMPETENCIES:
* Ability to make strategic decisions within assigned scope of authority. Exceptional critical
thinking skills.
* Ability to manage budget and expenses. Strong business acumen.
* Ability to support and effectively collaborate with other departments to achieve results.
* Ability to plan ahead, and to prioritize and coordinate activities, services, schedules or programs.
* Ability to plan, assess, communicate, and develop referral marketing strategies.
* High level of energy, adaptability, and pleasant and professional demeanor.
Referral Outreach Marketing Manager
Job Description
MAJOR DUTIES AND RESPONSIBILITIES:
* Travel to various offices daily ensure continuity of referral support for all affiliated doctors
(Approx. 85% of time spent in the field. Must own vehicle for travel, and mileage will be
reimbursed).
* Communicate and collaborate with office staff and management for planning, decision making,
delegation, problem-solving, and conflict management when needed.
* Develop trust and positive relationships with referring doctors, referred patients, supported
doctor(s) and staff. Adapt and effectively communicate office changes when needed.
* Implementation and continuously improve best practice procedures and processes including but
not limited to referral and patient relations/satisfaction and practice reputation.
* Focus on quickly understanding the needs of any given office and build strong relationships with
RDOs and Operations Managers throughout the region.
* Utilize marketing tools and CRM to track interactions, manage accounts, identify potential
contacts and follow up on leads. Maintain accurate and up-to-date records of customer
interactions and progress towards goals.
* Build a culture of excellence, engagement and compliance. Serve as liaison between non-clinical
support functions (HR, compliance, billing, etc.) and in-office personnel when needed.
* Attend and promote practices at local community events.
* Ensure compliance with applicable government laws, rules, regulations, and Company policies
and procedures.
* Complete all company mandatory modules and job-specific training in the specified time frame.
* Perform additional duties as assigned.
WORKING CONDITIONS/PHYSICAL DEMANDS:
* Remote position based in Austin (Road Warrior)
* Local travel required - personal vehicle is main transport
* Lift 50 lbs
* Occasional weekends to support local events
* Occasional out of town travel may be required
OTHER DUTIES:
This job description reflects management's assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.