Inbound Marketing Lead

DotActiv (Pty) Ltd.; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

DotActiv is seeking a hands‑on Category Planner to drive inbound marketing by planning, producing, and distributing content across articles, case studies, emails, and lead magnets. You will leverage AI tools to scale writing, interview product experts, and manage our in‑house graphic designer to keep assets on brand and on schedule.

The role requires 2–4 years in B2B content or inbound marketing, strong written English, and a solid understanding of SEO and lead funnels.

Qualifications

• 2–4 years of hands‑on experience in B2B content marketing or inbound marketing.
• Daily proficiency using AI tools to accelerate research, copywriting and ideation.
• Solid understanding of inbound marketing fundamentals, lead funnels and SEO basics.
• Ability to coordinate visual creative work, manage calendars and keep production on schedule.
• Exceptional written English with strong editing and technical accuracy.

Responsibilities

• Inbound & Content Execution: plan, produce and distribute articles, case studies, emails and lead magnets.
• AI-Powered Workflows: use generative AI platforms to draft and repurpose content at scale.
• SME Knowledge Extraction: interview internal experts to convert knowledge into assets.
• Graphic Designer Management: direct workflow, deadlines and output to align with brand.
• Funnel & Asset Optimisation: monitor metrics and iterate on underperforming assets.

Skills

Content marketing

Inbound marketing

AI tools

SEO basics

Lead generation funnels

Project management

Written English

Tools

ChatGPT

Claude

Job description

Own and drive DotActiv’s inbound marketing methodology by combining AI-assisted content creation with internal domain knowledge. This role requires an execution-focused marketer who can manage our graphic designer, interview technical Subject Matter Experts (SMEs), and leverage modern AI tools to maintain a high-volume, high-quality inbound engine.

Who Is DotActiv?

At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone.

Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency.

With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.

Key Responsibilities:

• Inbound & Content Execution: Drive the inbound marketing engine by planning, producing, and distributing articles, case studies, emails, and lead magnets aligned with customer journeys.
• AI-Powered Workflows: Actively use generative AI platforms (ChatGPT, Claude, etc.) to draft, repurpose, and scale written content efficiently without sacrificing tone or technical accuracy.
• SME Knowledge Extraction: Interview internal product specialists and industry experts to extract domain knowledge and convert it into high-value marketing assets.
• Graphic Designer Management: Direct the workflow, deadlines, and output of the in-house Graphic Designer to ensure visual content supports copy and brand guidelines.
• Funnel & Asset Optimisation: Monitor core inbound metrics (traffic, conversion rates, MQLs) using CRM/marketing platforms and iterate on underperforming assets.

Requirements & Qualifications

• Experience: 2–4 years of hands‑on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage).
• AI Tool Literacy: Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation.
• Methodology: Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
• Leadership & Project Management: Capability to coordinate visual creative work, manage content calendars, and keep production on schedule.
• Communication: Exceptional written English skills with a sharp eye for editing and technical accuracy.

Here’s what you can expect from DotActiv when joining the team as a Category Planner.

• You’ll receive a Cost to Company of between R18 000 - R25 000
• You’ll have the opportunity to upskill yourself in any field that adds value to your current position;
• We offer you a transparent job grading system; and
• We offer you a developmental path specific to your circumstances, allowing you to track your progress.