Email Marketing Specialist

Dot2Shape; Sheridan, Northern (WY, KY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive remuneration

Quarterly bonus

Office lunch

Monthly gym subscription

Sports activities

Annual dinner

Annual tour

Job summary

Dot2Shape is seeking an Email Marketing Specialist to drive outbound email programs using Salesforce and Instantly. You will manage CRM data, design automation, and optimize campaigns to generate qualified leads and improve conversions.

The role requires at least 3 years in email marketing, with hands-on use of Salesforce, Instantly.ai, and related tools. Knowledge of deliverability and HTML email basics is a plus. Collaborate with Sales and BD to scale outreach globally.

Qualifications

• 3+ years of email marketing experience.
• Experience with Salesforce and Instantly for outbound campaigns.
• Strong knowledge of deliverability and personalization.

Responsibilities

• Build, launch, and manage outbound email campaigns using Salesforce/Instantly.
• Manage Salesforce/Instantly CRM data including contacts, accounts, opportunities and campaigns.
• Create and maintain email sequences, workflows and automation.
• Segment prospects and customers for targeted campaigns.
• Ensure high deliverability with domain warm-up and authentication.
• Monitor KPIs and conduct A/B testing for optimization.
• Collaborate with Sales to align outreach strategies.
• Maintain CRM data accuracy and lead lifecycle management.
• Generate weekly/monthly performance reports.

Skills

Email marketing

CRM management

Campaign optimization

Lead nurturing

Data analysis

Tools

Salesforce

Instantly.ai

Skrapp

Apollo

HubSpot

Clay

Smartlead

Job description

We are looking for a results-driven Email Marketing Specialist with hands-on experience in Salesforce and Instantly to manage, optimize, and scale outbound email campaigns. The ideal candidate will have strong expertise in CRM management, email automation, campaign optimization, lead nurturing, and performance analysis.
This role requires someone who understands email deliverability, personalization, segmentation, and data-driven outbound email marketing strategies that generate qualified leads and improve conversion rates.

About Dot2Shape:

Dot2Shape is a premium design company specialising in long-term, enterprise-level product designs & UI/UX designs, delivering user-centred digital experiences for brands worldwide.

Key Responsibilities:

Build, launch, and manage outbound email campaigns using Salesforce/Instantly.

Manage Salesforce/Instantly CRM, including contacts, accounts, opportunities, and campaign data.

Create and maintain email sequences, workflows, and automation.

Segment prospects and customers for targeted email campaigns.

Ensure high email deliverability through domain warm-up, inbox health monitoring, SPF/DKIM/DMARC configuration, and list hygiene.

Monitor campaign KPIs including open rate, reply rate, click-through rate, bounce rate, and conversions.

Conduct A/B testing for subject lines, email copy, CTAs, and campaign timing.

Collaborate with Sales and Business Development teams to optimize outreach strategies.

Maintain CRM data accuracy and ensure proper lead lifecycle management.

Generate weekly and monthly campaign performance reports with actionable insights.

Stay updated with email marketing trends, compliance regulations, and industry best practices.

Candidate Profile:

3+ years of experience in email marketing.

Experience with Skrapp, Apollo, HubSpot, Clay, Smartlead, or similar tools.

Experience working with international B2B clients.

Strong hands-on experience with Salesforce CRM.

Knowledge of email deliverability best practices.

Expertise in Instantly.ai for targeted email campaigns.

Experience with CRM automation and lead management.

Excellent understanding of outbound B2B email marketing.

Strong analytical and reporting skills.

Familiarity with email authentication protocols (SPF, DKIM, DMARC).

Basic understanding of HTML email templates is a plus.

Excellent organizational and time management skills.

Nice to Have

Experience with AI-assisted email personalization.

Understanding of outbound sales processes.

Why Join Dot2shape?

Opportunity to lead strategic initiatives and shape our freelance presence.

Work friendly Culture in a collaborative and innovative environment with top-tier professionals.

Perks & Benefits at Dot2shape:

Competitive remuneration

Rewarding Quarterly Performance Bonus (25%-100%)

Office Lunch

Monthly Gym Subscription

Sports Activities

Annual Dinner

Annual Tour