Inbound Lead Specialist: AI-Driven Qualification

Aderant Holdings, Inc.; Atlanta (GA); Hybrid; USD 50,000 - 80,000; Full time

Job summary

Aderant Holdings, Inc. is seeking a driven Business Development Representative to qualify inbound leads from marketing campaigns and convert high-intent interest into qualified sales opportunities.

You will be the first point of contact for prospective customers requesting demos, ensuring a timely, consultative response. Collaborating with Marketing and Sales, you will ensure smooth handoffs of Marketing Qualified Leads into Sales Qualified Opportunities, maintaining alignment on qualification

Qualifications

• Bachelor’s degree in Marketing or related field is required.
• 1+ year of professional experience in business development or sales.
• Familiarity with Marketo and Salesforce and data management.

Responsibilities

• Qualify inbound Marketing Qualified Leads (MQLs) into Sales Qualified Opportunities (SQOs).
• Respond promptly to demo requests and marketing-generated leads to ensure speed-to-lead.
• Conduct discovery conversations to understand prospect needs, timeline, budget, and decision process.
• Assess fit and align with Aderant's products and services; schedule qualified opportunities.
• Collaborate with Marketing to provide feedback on lead quality and messaging effectiveness.
• Maintain accurate prospect data in Salesforce and marketing platforms; report metrics.
• Collaborate with Sales teams to align on qualification standards, target accounts, and pipeline priorities.
• Leverage AI tools and automation to prioritize inbound leads, streamline follow-up workflows, improve data accuracy, and personalize engagement.

Skills

Lead qualification

Salesforce

Marketo

Communication

Time management

Education

Bachelor's degree in Marketing or Business Administration

Tools

Salesforce

Marketo

Job description

Aderant Holdings, Inc. is seeking a driven Business Development Representative to qualify inbound leads from marketing campaigns and convert high-intent interest into qualified sales opportunities.

You will be the first point of contact for prospective customers requesting demos, ensuring a timely, consultative response. Collaborating with Marketing and Sales, you will ensure smooth handoffs of Marketing Qualified Leads into Sales Qualified Opportunities, maintaining alignment on qualification