In-Office Social Media Lead: Strategy & Storytelling

Genie Matthews and Associates; Washington (Washington County); On-site; USD 65,000 - 95,000; Full time

Job summary

Genie Matthews and Associates is seeking a Social Media Manager to own the strategy, bring the brand to life and craft content for LinkedIn, Instagram, Facebook, TikTok and YouTube. This in-office role emphasizes ideas and storytelling over spreadsheets.

You will lead campaigns, collaborate with creators, manage shoots, plan the content calendar, monitor performance, and mentor a Social Media Coordinator while keeping a fresh, authentic voice across channels.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 5+ years of professional social media experience.
• Proven multi-platform knowledge (LinkedIn, Instagram, TikTok, Facebook, YouTube).
• Experience with Sprout Social or similar tools.
• Strong understanding of social analytics and performance optimization.
• Experience working with influencers and strategic partnerships.
• Excellent writing and adaptable messaging per platform.
• Creative mindset with strong organizational skills.
• Sharp attention to detail and ability to manage multiple projects.
• Comfort with generating fresh ideas and experimentation.

Responsibilities

• Own the social strategy.
• Define and maintain authentic voice across channels.
• Develop platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube.
• Lead planning of social-first campaigns and engaging posts.
• Build a community and drive long-term growth.
• Track performance and turn data into recommendations.
• Collaborate with creators, partners, and agencies.
• Coordinate content shoots and on-site opportunities.
• Run the content calendar and manage opportunities.
• Stay ahead of trends and emerging formats.
• Protect the conversation and respond thoughtfully.
• Mentor a Social Media Coordinator.

Education

Bachelor's degree in Marketing or related field

Tools

Sprout Social

Job description

Genie Matthews and Associates is seeking a Social Media Manager to own the strategy, bring the brand to life and craft content for LinkedIn, Instagram, Facebook, TikTok and YouTube. This in-office role emphasizes ideas and storytelling over spreadsheets.

You will lead campaigns, collaborate with creators, manage shoots, plan the content calendar, monitor performance, and mentor a Social Media Coordinator while keeping a fresh, authentic voice across channels.