In-Office Social Media Lead — Strategy & Creators

Meritas Advisory Group, LLC; Washington (Washington County); On-site; USD 70,000 - 90,000; Full time

Job summary

Meritas Advisory Group, LLC is seeking a Social Media Manager to own and elevate the organization’s social presence. This role focuses on strategy, storytelling, and content creation across LinkedIn, Instagram, Facebook, TikTok, and YouTube, shaping a recognizable brand voice.

You’ll collaborate on campaigns, coordinate shoots, work with influencers and partners, and stay ahead of emerging platforms to drive engagement and growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism or related field.
• 5+ years of professional social media experience across multiple channels.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging platforms.
• Experience with social media management, publishing and analytics tools such as Sprout Social.
• Strong understanding of social analytics, algorithms, audience development and performance optimization.

Responsibilities

• Own the social strategy and lead an organic social media approach.
• Define and maintain an authentic and engaging voice across channels.
• Create platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube.
• Lead planning and development of social-first campaigns and engaging posts.
• Develop strategies to grow a community and drive audience engagement.
• Stay ahead of trends and platform changes and translate insights into ideas.
• Build relationships with creators and influencers and develop campaigns.
• Collaborate with agencies, vendors, and internal teams to execute concepts.
• Coordinate on-site shoots and social-first moments.
• Manage the content calendar and ensure timely posting.
• Track performance and turn data into recommendations for better content.
• Monitor channels and manage communications during issues.
• Mentor a Social Media Coordinator and foster idea generation.

Skills

Social media strategy

Content creation

Analytics

Influencer partnerships

Strong writing

Education

Bachelor's degree in Marketing/Communications/Public Relations/Journalism

Tools

Sprout Social

Job description

Meritas Advisory Group, LLC is seeking a Social Media Manager to own and elevate the organization’s social presence. This role focuses on strategy, storytelling, and content creation across LinkedIn, Instagram, Facebook, TikTok, and YouTube, shaping a recognizable brand voice.

You’ll collaborate on campaigns, coordinate shoots, work with influencers and partners, and stay ahead of emerging platforms to drive engagement and growth.