In-Office Social Media Manager: Lead Strategy & Storytelling

Top Echelon Software, LLC.; Washington (Washington County); On-site; USD 60,000 - 90,000; Full time

Job summary

Top Echelon Software, LLC. seeks a Social Media Manager to own the strategy and voice across LinkedIn, Instagram, Facebook, TikTok, YouTube, and more.

The role requires coordinating content shoots, working with influencers, and developing social-first campaigns that drive engagement and awareness. You will collaborate with creatives and partners, manage the content calendar, and stay ahead of trends to tell our brand stories in fresh, compelling ways.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related field.
• 5+ years of professional social media experience managing multiple channels.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube.
• Experience with Sprout Social or similar tools.

Responsibilities

• Own the social strategy and lead an organic social program to grow awareness and engagement across platforms.
• Define and maintain a recognizable, authentic voice across social channels.
• Create platform-specific campaigns for LinkedIn, Instagram, Facebook, TikTok, YouTube and emerging platforms.
• Plan and develop social-first content, storytelling and posts that stand out in crowded feeds.
• Build a community through conversations, engagement and long-term audience growth.
• Monitor trends and platform changes; translate insights into content ideas.
• Identify and manage relationships with creators and brand advocates for partnerships.
• Collaborate with agencies and internal teams to brainstorm concepts and coordinate production.
• Coordinate on-site shoots and plan behind-the-scenes content for social.
• Manage the content calendar ensuring timely, organized posting.
• Analyze performance data and recommend content optimizations.

Skills

Social media strategy

Content creation

Analytics

Influencer partnerships

Copywriting

Education

Bachelor’s degree in Marketing/Communications/PR/Journalism

Tools

Sprout Social

Job description

Top Echelon Software, LLC. seeks a Social Media Manager to own the strategy and voice across LinkedIn, Instagram, Facebook, TikTok, YouTube, and more.

The role requires coordinating content shoots, working with influencers, and developing social-first campaigns that drive engagement and awareness. You will collaborate with creatives and partners, manage the content calendar, and stay ahead of trends to tell our brand stories in fresh, compelling ways.