In-House Marketing Leader: Timeshare Growth & Lead Capture

Vacatia; Williamsburg (AL); On-site; USD 70,000 - 110,000; Full time

Job summary

Vacatia seeks an In House Marketing Manager to lead timeshare sales growth from on-site channels. You will develop integrated campaigns, manage multi-channel programs, and optimize ROAS through collaboration with sales, property teams, and analytics.

Ideal candidates have 3+ years in in-house marketing, strong supervisory and project management skills, and experience with Word/Excel and CRMs such as Salesforce or HubSpot.

Qualifications

• Must have 3 years of experience in In House Marketing.
• Proven supervisory experience with ability to train, motivate, and discipline personnel.
• Strong project management and communication skills are essential.
• Knowledge of computer software including Microsoft Word and Excel.
• Experience working cross-functionally across multiple locations or programs.
• Familiarity with CRM platforms such as Salesforce or HubSpot is preferred.

Responsibilities

• Develop and execute integrated marketing plans to drive qualified leads and tour flow for timeshare sales through in-house programs.
• Manage multi-channel campaigns (direct mail, digital, partnerships, promotions) to attract potential guests and prospects for sales presentations.
• Monitor campaign performance daily, focusing on KPIs like lead generation, tour bookings, conversion rates, and ROAS.
• Conduct A/B testing and segmentation to improve lead generation and prospect engagement.
• Collaborate with timeshare sales leadership, property management, creative, analytics, and revenue management to craft data-driven campaigns.
• Manage relationships with external agencies, lead generation partners, and vendors to ensure brand consistency.
• Stay informed on timeshare trends and consumer behavior to refine targeting and offers.

Skills

Supervisory skills

Project management

Communication skills

Cross-functional collaboration

Customer service experience

Tools

Microsoft Word

Excel

Salesforce

HubSpot

Job description

Vacatia seeks an In House Marketing Manager to lead timeshare sales growth from on-site channels. You will develop integrated campaigns, manage multi-channel programs, and optimize ROAS through collaboration with sales, property teams, and analytics.

Ideal candidates have 3+ years in in-house marketing, strong supervisory and project management skills, and experience with Word/Excel and CRMs such as Salesforce or HubSpot.