In-House Marketing Lead: Timeshare Growth & Lead Gen

Vacatia; Williamsburg (VA); On-site; USD 70,000 - 110,000; Full time

Job summary

Vacatia in Williamsburg, VA is seeking an in-house Marketing Manager to drive qualified leads and on-site tour flow for timeshare sales through integrated campaigns.

You will develop multi-channel marketing plans, monitor KPIs, collaborate with sales, property teams, and analytics to optimize ROAS and growth of ownership programs.

Experience with CRM platforms and strong supervisory abilities are required to lead a small team across multiple locations.

Qualifications

• 3 years of experience in In House Marketing at a leadership level.
• Ability to train, motivate, and discipline personnel.
• Strong project management and communication skills.
• Experience collaborating with sales, operations, and analytics teams.
• Proficiency with CRM platforms (Salesforce, HubSpot) and MS Office suite.

Responsibilities

• Develop and execute integrated marketing plans to drive qualified leads and tour flow for timeshare sales.
• Manage multi-channel campaigns across direct mail, digital, partnerships, and offers.
• Monitor campaign performance and KPIs, focusing on lead gen, tour bookings, and ROAS.
• Conduct A/B testing and segmentation to improve engagement and conversions.
• Collaborate with sales leadership, property management, brand, analytics, and revenue teams.
• Manage relationships with external agencies and vendors to ensure brand consistency.
• Stay informed on timeshare trends and consumer behavior to refine targeting.

Skills

Supervisory skills

Cross-functional collaboration

Project management

Strategic thinking

Marketing analytics

Tools

Salesforce

HubSpot

Excel

Job description

Vacatia in Williamsburg, VA is seeking an in-house Marketing Manager to drive qualified leads and on-site tour flow for timeshare sales through integrated campaigns.

You will develop multi-channel marketing plans, monitor KPIs, collaborate with sales, property teams, and analytics to optimize ROAS and growth of ownership programs.

Experience with CRM platforms and strong supervisory abilities are required to lead a small team across multiple locations.