Marketing Manager

Vacatia; Williamsburg (VA); On-site; USD 70,000 - 110,000; Full time

Job summary

Vacatia in Williamsburg, VA is seeking an in-house Marketing Manager to drive qualified leads and on-site tour flow for timeshare sales through integrated campaigns.

You will develop multi-channel marketing plans, monitor KPIs, collaborate with sales, property teams, and analytics to optimize ROAS and growth of ownership programs.

Experience with CRM platforms and strong supervisory abilities are required to lead a small team across multiple locations.

Qualifications

• 3 years of experience in In House Marketing at a leadership level.
• Ability to train, motivate, and discipline personnel.
• Strong project management and communication skills.
• Experience collaborating with sales, operations, and analytics teams.
• Proficiency with CRM platforms (Salesforce, HubSpot) and MS Office suite.

Responsibilities

• Develop and execute integrated marketing plans to drive qualified leads and tour flow for timeshare sales.
• Manage multi-channel campaigns across direct mail, digital, partnerships, and offers.
• Monitor campaign performance and KPIs, focusing on lead gen, tour bookings, and ROAS.
• Conduct A/B testing and segmentation to improve engagement and conversions.
• Collaborate with sales leadership, property management, brand, analytics, and revenue teams.
• Manage relationships with external agencies and vendors to ensure brand consistency.
• Stay informed on timeshare trends and consumer behavior to refine targeting.

Skills

Supervisory skills

Cross-functional collaboration

Project management

Strategic thinking

Marketing analytics

Tools

Salesforce

HubSpot

Excel

Job description

Join Vacatia and Help Shape the Future of Marketing!

Location: Williamsburg, VA

At Vacatia, we’re reshaping vacation ownership—and how rentals drive growth within it. As a leader in hospitality and resort management, we combine data, technology, and personalized guest service to create exceptional vacation experiences.

We are seeking a dynamic and strategic In House Marketing Manager, to drive qualified leads, tour flow, and conversion for timeshare sales through effective on-site channels. This role is crucial for developing targeted campaigns, optimizing performance, and collaborating with sales and property teams to achieve our business objectives.

Why You’ll Love Working at Vacatia

• Impactful Role: You won’t just manage campaigns; you'll directly influence timeshare sales performance, shape our in-house presence, and contribute to the growth of our ownership programs.
• Dynamic Team Environment: You’ll collaborate with timeshare sales leadership, property management, revenue managers, operations, creative, and analytics teams who value insight, accuracy, and forward-thinking ideas.
• Room to Grow: With access to real-time data, enterprise systems, and cross-functional exposure, you’ll expand your skills and impact across the organization.
• A Company That Values Innovation: We invest in smart tools, strong partnerships, and the people who help us stay ahead in a competitive marketplace.

Your Impact

• Develop and execute integrated marketing plans to drive qualified leads and tour flow for timeshare sales, specifically through in-house marketing programs at Vacatia properties.
• Manage multi-channel campaigns across direct mail, digital advertising, partnerships, and promotional offers, tailored to attract potential guests and prospects for sales presentations.
• Monitor campaign performance daily, focusing on KPIs such as lead generation, tour bookings, conversion rates, and return on ad spend (ROAS) for in-house efforts.
• Conduct A/B testing and segmentation strategies to improve the effectiveness of lead generation tactics and optimize prospect engagement.
• Collaborate closely with timeshare sales leadership, property management, creative, brand, analytics, and revenue management teams to develop compelling, data-driven campaigns.
• Manage relationships with external agencies, lead generation partners, and vendors, ensuring brand consistency across all in-house and off-property marketing communications.
• Stay informed on timeshare sales trends, competitive landscape, and consumer behavior relevant to in-house, using insights to refine targeting and personalize offers for potential timeshare purchasers.

What You Bring

• Must demonstrate excellent supervisory skills with the ability to train, motivate, and discipline personnel.
• 3 years of experience in In House Marketing.
• Knowledge in computer software is required such as Microsoft Word, Excel and general computer applications.
• Excellent project management and communication skills.
• Ability to work cross-functionally and manage multiple tasks simultaneously for different locations or programs.

Preferred Qualifications:

• Background specifically in the timeshare or vacation ownership industry.
• 2 years of experience in leadership/management experience.
• Experience with CRM platforms (e.g., Salesforce, HubSpot).
• Understanding of sales funnel dynamics and lead nurturing.

Join Vacatia and Help Shape the Future of Travel

If you're ready to use your marketing expertise to drive impact and support high-growth timeshare sales programs in a dynamic hospitality environment, we want to hear from you.