Marketing Manager

Vacatia; Williamsburg (AL); On-site; USD 70,000 - 110,000; Full time

Job summary

Vacatia seeks an In House Marketing Manager to lead timeshare sales growth from on-site channels. You will develop integrated campaigns, manage multi-channel programs, and optimize ROAS through collaboration with sales, property teams, and analytics.

Ideal candidates have 3+ years in in-house marketing, strong supervisory and project management skills, and experience with Word/Excel and CRMs such as Salesforce or HubSpot.

Qualifications

• Must have 3 years of experience in In House Marketing.
• Proven supervisory experience with ability to train, motivate, and discipline personnel.
• Strong project management and communication skills are essential.
• Knowledge of computer software including Microsoft Word and Excel.
• Experience working cross-functionally across multiple locations or programs.
• Familiarity with CRM platforms such as Salesforce or HubSpot is preferred.

Responsibilities

• Develop and execute integrated marketing plans to drive qualified leads and tour flow for timeshare sales through in-house programs.
• Manage multi-channel campaigns (direct mail, digital, partnerships, promotions) to attract potential guests and prospects for sales presentations.
• Monitor campaign performance daily, focusing on KPIs like lead generation, tour bookings, conversion rates, and ROAS.
• Conduct A/B testing and segmentation to improve lead generation and prospect engagement.
• Collaborate with timeshare sales leadership, property management, creative, analytics, and revenue management to craft data-driven campaigns.
• Manage relationships with external agencies, lead generation partners, and vendors to ensure brand consistency.
• Stay informed on timeshare trends and consumer behavior to refine targeting and offers.

Skills

Supervisory skills

Project management

Communication skills

Cross-functional collaboration

Customer service experience

Tools

Microsoft Word

Excel

Salesforce

HubSpot

Job description

Join Vacatia and Help Shape the Future of Marketing!

Location: Williamsburg, VA

At Vacatia, we're reshaping vacation ownership and how rentals drive growth within it. As a leader in hospitality and resort management, we combine data, technology, and personalized guest service to create exceptional vacation experiences.

We are seeking a dynamic and strategic In House Marketing Manager, to drive qualified leads, tour flow, and conversion for timeshare sales through effective on-site channels. This role is crucial for developing targeted campaigns, optimizing performance, and collaborating with sales and property teams to achieve our business objectives.

Why You'll Love Working at Vacatia

• Impactful Role: You won't just manage campaigns; you'll directly influence timeshare sales performance, shape our in-house presence, and contribute to the growth of our ownership programs.
• Dynamic Team Environment: You'll collaborate with timeshare sales leadership, property management, revenue managers, operations, creative, and analytics teams who value insight, accuracy, and forward-thinking ideas.
• Room to Grow: With access to real-time data, enterprise systems, and cross-functional exposure, you'll expand your skills and impact across the organization.
• A Company That Values Innovation: We invest in smart tools, strong partnerships, and the people who help us stay ahead in a competitive marketplace.

Your Impact

• Develop and execute integrated marketing plans to drive qualified leads and tour flow for timeshare sales, specifically through in-house marketing programs at Vacatia properties.
• Manage multi-channel campaigns across direct mail, digital advertising, partnerships, and promotional offers, tailored to attract potential guests and prospects for sales presentations.
• Monitor campaign performance daily, focusing on KPIs such as lead generation, tour bookings, conversion rates, and return on ad spend (ROAS) for in-house efforts.
• Conduct A/B testing and segmentation strategies to improve the effectiveness of lead generation tactics and optimize prospect engagement.
• Collaborate closely with timeshare sales leadership, property management, creative, brand, analytics, and revenue management teams to develop compelling, data-driven campaigns.
• Manage relationships with external agencies, lead generation partners, and vendors, ensuring brand consistency across all in-house and off-property marketing communications.
• Stay informed on timeshare sales trends, competitive landscape, and consumer behavior relevant to in-house, using insights to refine targeting and personalize offers for potential timeshare purchasers.

What You Bring

• Must demonstrate excellent supervisory skills with the ability to train, motivate, and discipline personnel.
• 3 years of experience in In House Marketing.
• Prior customer service experience.
• Knowledge in computer software is required such as Microsoft Word, Excel and general computer applications.
• Excellent project management and communication skills.
• Ability to work cross-functionally and manage multiple tasks simultaneously for different locations or programs.

Preferred Qualifications:

• Background specifically in the timeshare or vacation ownership industry.
• 2 years of experience in leadership/management experience.
• Experience with CRM platforms (e.g., Salesforce, HubSpot).
• Understanding of sales funnel dynamics and lead nurturing.

Join Vacatia and Help Shape the Future of Travel