Impulse Regional Chains Growth Leader

Wells Enterprises, Inc.; Georgia; On-site; USD 90,000 - 150,000; Full time

Job summary

Wells Enterprises, Inc. is seeking a Business Development Manager for Impulse Regional Chains to drive growth, distribution, visibility, and share across Tier 1 and Tier 2 convenience channels.

You will own commercial relationships with regional accounts, build tailored business plans, lead negotiations, and ensure flawless in-store execution of brand initiatives. You will partner with field sales, merchandising agencies, and distributors to ensure perfect store execution, monitor in-store

Qualifications

• Bachelor's degree in business, Marketing, Sales, or related field.
• 3-7 years of experience in CPG sales, trade marketing, or business development.
• Understanding of convenience retail operations and DSD distributor management.
• Proven success managing regional retail chains or impulse-channel customers.
• Strong negotiation, strategic planning, and relationship-building skills.
• Data-driven decision-making with proficiency in Office 365, BI tools, and syndicated data (e.g., Nielsen, IRI).
• Ability to travel as required.

Responsibilities

• Manage a portfolio of regional impulse-channel chains (convenience, gas stations, travel centers).
• Lead annual joint business planning (JBP), including revenue forecasts, promotional plans, pricing agreements, and distribution targets.
• Negotiate contracts, trade terms, and promotional funding to deliver profitable growth.
• Drive assortment recommendations and ensure compliance with planograms and category guidelines.
• Identify new business opportunities within existing chains and onboarding new regional partners.
• Expand distribution of core SKUs and introduce innovation to maximize share of shelf.

Skills

CPG sales

Trade marketing

Business development

Negotiation

Data-driven decisions

Forecasting

Education

Bachelor's degree

Job description

Wells Enterprises, Inc. is seeking a Business Development Manager for Impulse Regional Chains to drive growth, distribution, visibility, and share across Tier 1 and Tier 2 convenience channels.

You will own commercial relationships with regional accounts, build tailored business plans, lead negotiations, and ensure flawless in-store execution of brand initiatives. You will partner with field sales, merchandising agencies, and distributors to ensure perfect store execution, monitor in-store