Imports Wine Specialist: Territory Brand Ambassador

Winebow; Austin (TX); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

AD&D

401k with company match

Employee purchase program

Paid time off

Job summary

Winebow is seeking an Imports Wine Specialist to drive growth, visibility, and brand execution across a diverse portfolio of wines and spirits. The role blends field selling with premium brand storytelling, building relationships with distributors, retailers, and strategic partners in the Austin territory.

You will serve as the in-market brand ambassador, delivering education, trainings, and activations while coordinating with marketing and sales teams.

Qualifications

• Bachelor’s degree and certifications such as WSET Levels 1-3 or CSW.
• 5+ years of experience in consumer goods sales, field marketing or similar roles.
• Strong multi-brand portfolio selling knowledge.
• Experience presenting education or training in customer-facing settings.
• Excellent communication skills and ability to simplify complex information for diverse audiences.
• Highly organized with the ability to prioritize across brands, accounts, and seasonal needs.
• Data-driven mindset with comfort analyzing sales trends and market conditions.
• Ability to travel frequently and work independently.

Responsibilities

• Territory Sales: own and grow sales across defined geographic territory for a large multi-brand portfolio.
• Develop monthly and quarterly execution plans to achieve distribution velocity and visibility targets.
• Prioritize key accounts across retail, on-premise, and specialty channels.
• Support sales consultants with brand pitches and account support.
• Monitor competitive activity, pricing, and local market trends.
• Brand Education & Training: deliver product education to customers and distributor partners.
• Conduct regular trainings, staff seminars, and product demonstrations.
• Translate brand stories and technical knowledge into clear messaging for each audience.
• Support new product launches through market introductions, sampling and training programs.
• Partner with marketing to execute local activations, events and product experiences.
• Reporting & Administrative Duties: maintain account records, call notes and pipeline updates.
• Deliver regular performance recaps, territory insights, and program evaluations.
• Manage budgets for sampling and local activations.
• Collaborate with distributor partners to ensure alignment on priorities.

Skills

Communication

Organization

Data-driven

Travel-ready

Independent work

Education

Bachelor’s degree

WSET 1-3 or CSW

Job description

Winebow is seeking an Imports Wine Specialist to drive growth, visibility, and brand execution across a diverse portfolio of wines and spirits. The role blends field selling with premium brand storytelling, building relationships with distributors, retailers, and strategic partners in the Austin territory.

You will serve as the in-market brand ambassador, delivering education, trainings, and activations while coordinating with marketing and sales teams.