iGaming Commercial Marketing Lead — NA Growth

LNW Gaming, Inc.(KAC); Nevada (IA); On-site; USD 90,000 - 120,000; Full time

Job summary

Light & Wonder, Inc. is seeking a Commercial Marketing Manager to drive planning, creation, and activation of promotional marketing initiatives for its iGaming content portfolio across North America.

The role interfaces with North America Commercial Teams and Product Marketing to translate product strategy into operator-ready campaigns and go-to-market plans. You will support game launches, optimize campaigns, and provide strategic marketing input to drive acquisition, engagement, and return

Qualifications

• Experience in product marketing or CRM within iGaming, tech, software, or a related industry.
• Experience with iGaming operators or suppliers, with exposure to CRM, promotions, or lifecycle teams (not necessarily executing campaigns directly).
• Strong analytical skills, with the ability to use data to inform and improve performance.
• Strong communication and stakeholder management skills.
• Knowledge of regional iGaming markets – North American iGaming landscape.
• Experience in organization with complex product portfolios.

Responsibilities

• Partner with NA account teams to champion and activate Light & Wonder’s marketing capabilities with operator partners.
• Lead and project-manage cross-functional teams to plan, communicate, and deliver campaigns.
• Oversee promotional planning with operators, including calendars, timelines, and ROI tracking.
• Partner with Product Marketing to shape promotional components of operator playbooks and support launches.

Skills

CRM

Marketing

Analytics

Communication

Stakeholder management

Elevate tools

Tools

Elevate tools

Job description

Light & Wonder, Inc. is seeking a Commercial Marketing Manager to drive planning, creation, and activation of promotional marketing initiatives for its iGaming content portfolio across North America.

The role interfaces with North America Commercial Teams and Product Marketing to translate product strategy into operator-ready campaigns and go-to-market plans. You will support game launches, optimize campaigns, and provide strategic marketing input to drive acquisition, engagement, and return