iGaming Commercial Marketing Lead — Campaign Growth

Light & Wonder; Las Vegas (NV); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Light & Wonder is seeking a Commercial Marketing Manager to drive planning, creation, and activation of promotional marketing for its iGaming content across North America. The role sits at the intersection of North America Commercial Teams and Product Marketing, translating product strategy into operator-ready campaigns and go-to-market plans.

You will work with operators and internal teams to support game launches, ongoing initiatives, and campaigns that drive acquisition, engagement, and

Qualifications

• Experience in product marketing or CRM within iGaming, tech, software, or related industries.
• Strong analytical skills to leverage data for performance improvements.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Partner with North America commercial account teams to champion and activate Light & Wonder’s marketing capabilities with operator partners.
• Collaborate with operators to define campaign objectives and promotional approaches and shape execution plans.
• Lead and project-manage cross-functional teams to ensure campaigns are planned, communicated, and delivered by owners.
• Oversee promotional planning with operators, including calendars, timelines, and lifecycle marketing initiatives.
• Define and track campaign success with KPIs, ROI, and player behavior metrics.
• Deliver operator-ready assets for game launches and ongoing activity in collaboration with Commercial Account Managers.
• Shape and embed promotional components of operator playbooks with teams across functions.
• Support pre- and post-launch marketing activity, including assets, demos, guides, and launch events.
• Identify growth opportunities across operator ecosystems and recommend targeted strategies to drive impact.
• Act as a bridge between Product Marketing and Commercial teams to incorporate operator insight into campaigns.
• Provide sales enablement support through tools, insights, and presentations.

Skills

Product marketing

CRM

Data-driven

Communication

Stakeholder management

Job description

Light & Wonder is seeking a Commercial Marketing Manager to drive planning, creation, and activation of promotional marketing for its iGaming content across North America. The role sits at the intersection of North America Commercial Teams and Product Marketing, translating product strategy into operator-ready campaigns and go-to-market plans.

You will work with operators and internal teams to support game launches, ongoing initiatives, and campaigns that drive acquisition, engagement, and