Identity Security Product Marketing Director: Launch & GTM

CHEQ; New York (NY); Presencial; USD 175 000 - 215 000; Tempo integral

Resumo da oferta

CHEQ, a leading cybersecurity company, seeks a US-based Product Marketing Director to own Identity Security go-to-market and build ICPs, positioning, and market presence. You will report to the Head of Marketing and collaborate with Product and Research to translate strategy into compelling narratives.

In your first year, you will craft positioning, narrative, and sales enablement kits, launch Identity Security, and help acquire CHEQ’s first customers across identity, fraud, and risk domains.

Qualificações

• 8+ years of B2B product marketing experience.
• Experience building product marketing for a new product, category, or company from an early stage.
• Proven experience marketing to security, identity & access management, and fraud & risk buyers such as CISOs, Application Security, and Trust & Safety teams.
• Ability to understand technical products, APIs, and integrations and explain their value to technical and business audiences.
• Excellent English writing and presentation skills.
• Strong research, analytical, and cross-functional collaboration skills.

Responsabilidades

• Define the ICP, personas, and buying committee across CISOs and security leadership, Application Security, Fraud and Risk, and Trust & Safety teams.
• Turn our product vision and research into a clear market narrative and category story.
• Own positioning, messaging, and value propositions that turn complex capabilities into clear differentiation and business value.
• Run message testing with early customers and design partners, and use what you learn to sharpen the story.
• Help shape pricing, packaging, and the go-to-market playbook with Product and Sales leadership.
• Hold a seat in roadmap reviews and join regular syncs with Product and Research.
• Co-own launch readiness with the CPO.
• Bring customer, market, and competitive insight back into product decisions.
• Create sales and marketing content, including solution briefs, presentations, battle cards, customer stories, and demo narratives.
• Train Sales, Solutions Engineering, and Customer Success with discovery guidance, objection handling, and competitive insights.
• Partner with Demand Generation, bringing audience insight, messaging, and offers to the programs they build and run.
• Develop joint value propositions, integration narratives, and content for partner enablement and co-marketing.

Conhecimentos

Product marketing

Go-to-market

Sales enablement

Content creation

Cross-functional collaboration

Storytelling & messaging

Descrição da oferta de emprego

CHEQ, a leading cybersecurity company, seeks a US-based Product Marketing Director to own Identity Security go-to-market and build ICPs, positioning, and market presence. You will report to the Head of Marketing and collaborate with Product and Research to translate strategy into compelling narratives.

In your first year, you will craft positioning, narrative, and sales enablement kits, launch Identity Security, and help acquire CHEQ’s first customers across identity, fraud, and risk domains.