Identity Security Product Marketing Director

Nametag; Seattle (WA); Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Remote‑first: US

Quarterly in-person off-sites

Flexible schedules

Meaningful equity

Comprehensive health benefits

New computer hardware

Job summary

In this senior, individual-contributor role, you’ll partner with analytically minded teams to craft battlecards, ROI models, and proof-driven content for CISOs and security leaders, with remote-first flexibility and quarterly off-sites.

Qualifications

• 8+ years in product marketing, including B2B security software.
• Proven track record owning positioning and messaging for technical products.
• Experience leading end-to-end product launches with sales enablement.
• Strong understanding of enterprise security buyers and sales cycles.
• Familiarity with ITSM/IAM ecosystems (Okta, ServiceNow, Microsoft Entra ID, Zendesk).
• Excellent writing and ability to enforce consistent voice.
• Experience with sales enablement tools (HubSpot) is a plus.
• Ownership mindset and bias for action.

Responsibilities

• Own core-IDV messaging and ensure consistency across surfaces.
• Lead go-to-market for new platform modules from kickoff to launch.
• Build launch frameworks and define success metrics.
• Develop battlecards and differentiation materials against competitors.
• Create sales enablement assets and train teams.
• Collaborate with Analysts and participate in industry events.
• Lead pricing and packaging messaging and ROI/TCO models.

Skills

Product marketing

B2B security

Positioning & messaging

Launch & GTM

Sales enablement

Competitive intelligence

ITSM/IAM ecosystem

Cross-functional leadership

Tools

HubSpot

Job description

In this senior, individual-contributor role, you’ll partner with analytically minded teams to craft battlecards, ROI models, and proof-driven content for CISOs and security leaders, with remote-first flexibility and quarterly off-sites.