Lead Product Marketing - Identity Security

Nametag; United States; Remote; USD 140,000 - 200,000; Full time

Job summary

Nametag is seeking an experienced product marketing leader to own the positioning for its core identity verification platform and to drive go-to-market for new launches. You will collaborate with Sales, Customer Success, and Product to ensure consistent messaging and messaging discipline across the organization.

The role requires 8+ years in B2B cybersecurity product marketing, a proven track record in security product positioning, and strong writing skills to enforce terminology consistency.

Qualifications

• 8+ years in product marketing at a B2B cybersecurity company.
• Track record of owning positioning for technical security products.
• Excellent writing skills and ability to enforce consistent terminology.

Responsibilities

• Own positioning and messaging for Nametag's core identity verification platform.
• Lead go-to-market for new product launches and manage sales enablement materials.
• Partner with Sales, Customer Success, and Product to ensure consistent messaging.
• Build and maintain competitive battlecards and differentiation materials.
• Train Sales and Solutions Engineering on positioning and competitive intelligence.
• Represent Nametag at industry events and analyst briefings.

Skills

Product marketing

Security products

Writing skills

Job description

Nametag is seeking an experienced product marketing leader to own the positioning for its core identity verification platform and to drive go-to-market for new launches. You will collaborate with Sales, Customer Success, and Product to ensure consistent messaging and messaging discipline across the organization.

The role requires 8+ years in B2B cybersecurity product marketing, a proven track record in security product positioning, and strong writing skills to enforce terminology consistency.