Identity Product Lead – Data-Driven GTM Platform

ZoomInfo Technologies LLC; United States; Hybrid; USD 126,000 - 198,000; Full time

Job summary

ZoomInfo is seeking a Senior Product Manager, Identity to own the intelligence layer that connects digital signals to real-world business outcomes. You will lead the identity resolution engine powering products like WebSights and FormComplete, driving match rates and data quality across the GTM Intelligence Platform.

You will collaborate with platform engineering, data science, and customer-facing teams to deliver measurable improvements, integrate new data sources, and ensure privacy and

Qualifications

• 5+ years of product management experience in data-intensive B2B SaaS environments.
• Deep understanding of identity resolution, entity matching, IP-to-company mapping, and visitor identification.
• Technical fluency with SQL, Snowflake, and BI tools (Tableau, Looker).
• Proven track record diagnosing and resolving data quality issues at scale, with focus on coverage and accuracy.

Responsibilities

• Own product strategy and roadmap for identity resolution with vision and success metrics.
• Identify and prioritize data sources, algorithms, and data quality improvements.
• Evaluate, negotiate, and integrate 3rd-party data partnerships to expand coverage and accuracy.
• Define and track metrics including visitor-to-person match rates and IP-to-company accuracy.
• Partner with Platform, Data, and GTM teams to drive adoption and alignment.

Skills

Identity resolution

Entity matching

IP-to-company mapping

Visitor identification

B2B SaaS

Cross-functional leadership

Data-driven decision making

Executive communication

Tools

SQL

Snowflake

Tableau

Looker

Job description

ZoomInfo is seeking a Senior Product Manager, Identity to own the intelligence layer that connects digital signals to real-world business outcomes. You will lead the identity resolution engine powering products like WebSights and FormComplete, driving match rates and data quality across the GTM Intelligence Platform.

You will collaborate with platform engineering, data science, and customer-facing teams to deliver measurable improvements, integrate new data sources, and ensure privacy and