Senior PMM — GTM & Messaging for Identity Data

ActiveProspect; United States; A distancia; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-friendly culture

Global, remote-first company

Life and work balance

Flexible vacations

Retirement plan matching up to 3.5%

Health, dental, vision, disability, &

Descripción de la vacante

ActiveProspect seeks a Senior Product Marketing Manager to scale growth by shaping GTM strategy, positioning, pricing, and messaging for the InfutorData division. You’ll empower sales with compelling content and enablement tools, driving value for customers and partners across the lead generation and consent-based marketing space.

You will collaborate with Product, Marketing, and Sales to define market opportunities, craft narratives, and guide product launches and feature updates to accelerate

Formación

• >7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products.
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field. MBA is a plus.
• >Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains.
• >Experience in lead generation, performance marketing, or compliance-driven environments.
• >Familiarity with APIs, data flows, data providers, identity graphs.
• >Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers.
• >Proven track record of successful product launches and GTM campaigns.
• >Strong analytical skills and a data-driven approach to decision-making.
• >Excellent communication skills, both written and verbal. Proficiency in creating sales enablement tools and marketing content.
• >Expertise in using tools such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools.

Responsabilidades

• >Market intelligence: collect market and customer data to drive product value; competitor analysis, interviews, surveys, analysts to turn data into insights.
• <Product positioning & pricing: develop personas, positioning, differentiation, and pricing strategy.
• >Messaging: own message map and value propositions for GTM plans.
• >Sales enablement: train sales teams, develop internal tools and collateral, provide enablement content.
• <Thought leadership: create content for events, whitepapers, blogs, webinars, and videos.
• >Go-to-market strategy & release strategy: define marketing strategies and communications for InfutorData products; execute GTM for launches and updates.
• <Collaboration: partner with Product Management to align roadmap with market needs.
• >Content creation: produce case studies, whitepapers, product videos, webinars and blogs.
• >Performance metrics: measure and analyze success, provide insights for improvement.

Conocimientos

Market research

Product marketing

Go-to-market strategy

Pricing strategy

Sales enablement

Cross-functional collaboration

Data-driven decision making

Data analytics

Educación

Bachelor’s degree in Marketing/Business/Communications/Data Analytics

MBA (plus)

Herramientas

HighSpot

Gong

Salesforce

Monday.com

HubSpot

AI tools

Descripción del empleo

ActiveProspect seeks a Senior Product Marketing Manager to scale growth by shaping GTM strategy, positioning, pricing, and messaging for the InfutorData division. You’ll empower sales with compelling content and enablement tools, driving value for customers and partners across the lead generation and consent-based marketing space.

You will collaborate with Product, Marketing, and Sales to define market opportunities, craft narratives, and guide product launches and feature updates to accelerate