Hybrid Web Experience & Content Strategist

Uvmjobs; Burlington, Northern (VT, KY); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid work option

Job summary

The University of Vermont is seeking a Digital Experience and Content Strategist to lead the creation, planning, implementation, and optimization of digital content experiences across the UVM website, building brand affinity and making information easy to find and act on.

This role partners with academic and administrative stakeholders to create scalable content systems that advance enrollment, engagement, and institutional goals, applying user research, SEO, accessibility standards, and

Qualifications

• Bachelor’s degree in communications, journalism, English, marketing, digital media, information science, or related field, or equivalent experience.
• 3–5 years in content strategy, content management, digital communications, or UX writing in a complex organization.
• Experience managing content within a CMS at scale.
• Working knowledge of WCAG 2.1/2.2, ADA/508 compliance.
• Strong editorial skills and brand guideline application.

Responsibilities

• Lead content strategy across the UVM website and related digital properties.
• Collaborate with academic and administrative stakeholders to create scalable content systems.
• Apply user research, SEO, accessibility standards, and analytics to improve content performance.
• Partner with designers, developers, and content owners to ensure cohesive user journeys.
• Champion content governance and editorial workflows.

Skills

Content strategy

CMS management

Accessibility (WCAG)

Editorial & brand guidelines

SEO basics

Lead conversion optimization

Cross-functional collaboration

Training / coaching content creators

Higher education experience

Content design principles

Education

Bachelor’s degree or equivalent

Master’s degree (Desirable)

Tools

CMS

Web analytics tools

Job description

The University of Vermont is seeking a Digital Experience and Content Strategist to lead the creation, planning, implementation, and optimization of digital content experiences across the UVM website, building brand affinity and making information easy to find and act on.

This role partners with academic and administrative stakeholders to create scalable content systems that advance enrollment, engagement, and institutional goals, applying user research, SEO, accessibility standards, and