Digital Content Strategist (Drupal/SEO & UX)

UVM Health - UVM Medical Center; South Burlington (VT); On-site; USD 65,000 - 80,000; Full time

Job summary

UVM Health - UVM Medical Center is seeking a Digital Content Specialist to create, manage, and optimize website content within Drupal CMS. You will connect patients and families with information and services through clear, accessible content.

The role requires strong writing/editing, CMS experience, and a solid understanding of user experience, digital marketing, and analytics. You will collaborate across teams on multiple projects to drive engagement while upholding brand standards.

Qualifications

• Eight years of experience in journalism, fast-paced communications or marketing.
• Strong audience, purpose and channel strategy awareness.
• Collaborator with proven ability to drive new processes and manage change.
• Deep understanding of the digital ecosystem and current best practices.

Responsibilities

• Create, manage and optimize content for the UVM Health website using Drupal CMS.
• Develop, curate and publish content applying SEO/geo best practices, taxonomy and metadata standards.
• Collaborate with stakeholders across teams and manage multiple projects to improve user experience.

Skills

Editorial strategy

CMS expertise

Project management

Stakeholder collaboration

User experience

Content optimization

Analytics

Education

Bachelor's degree (preferred)

Tools

Drupal CMS

WordPress

Smartsheets

PowerPoint

Excel

MS Word

Job description

UVM Health - UVM Medical Center is seeking a Digital Content Specialist to create, manage, and optimize website content within Drupal CMS. You will connect patients and families with information and services through clear, accessible content.

The role requires strong writing/editing, CMS experience, and a solid understanding of user experience, digital marketing, and analytics. You will collaborate across teams on multiple projects to drive engagement while upholding brand standards.