Digital Experience and Content Strategist

Uvmjobs; Burlington, Northern (VT, KY); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid work option

Job summary

The University of Vermont is seeking a Digital Experience and Content Strategist to lead the creation, planning, implementation, and optimization of digital content experiences across the UVM website, building brand affinity and making information easy to find and act on.

This role partners with academic and administrative stakeholders to create scalable content systems that advance enrollment, engagement, and institutional goals, applying user research, SEO, accessibility standards, and

Qualifications

• Bachelor’s degree in communications, journalism, English, marketing, digital media, information science, or related field, or equivalent experience.
• 3–5 years in content strategy, content management, digital communications, or UX writing in a complex organization.
• Experience managing content within a CMS at scale.
• Working knowledge of WCAG 2.1/2.2, ADA/508 compliance.
• Strong editorial skills and brand guideline application.

Responsibilities

• Lead content strategy across the UVM website and related digital properties.
• Collaborate with academic and administrative stakeholders to create scalable content systems.
• Apply user research, SEO, accessibility standards, and analytics to improve content performance.
• Partner with designers, developers, and content owners to ensure cohesive user journeys.
• Champion content governance and editorial workflows.

Skills

Content strategy

CMS management

Accessibility (WCAG)

Editorial & brand guidelines

SEO basics

Lead conversion optimization

Cross-functional collaboration

Training / coaching content creators

Higher education experience

Content design principles

Education

Bachelor’s degree or equivalent

Master’s degree (Desirable)

Tools

CMS

Web analytics tools

Job description

Digital Experience and Content Strategist

The University of Vermont is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category legally protected by federal or state law.

For information on safety and security at the University of Vermont, see the annual security report by clicking on the Clery Act button in the sidebar menu.

Finalists for positions at UVM may be subject to a criminal background check.

For classified staff positions, actual hiring pay dependent on current competitor market conditions, comparable campus peer(s) at time of hire, and candidate’s experience level and length.

Advertising/Posting Title Digital Experience and Content Strategist

Posting Summary

The Digital Experience and Content Strategist leads in the creation, planning, implementation, and optimization of digital content experiences across the UVM website building brand affinity and engaging audiences ensuring that they can find information easily and take action. This position writes content focused on marketing and brand promotion while also being responsible for designing how content is structured, presented, managed, and experienced across the university’s web ecosystem.

As a key contributor to strategic web initiatives and important brand-level and enrollment-relevant pages, including academic program pages, this role partners with academic and administrative stakeholders to create scalable content systems that advance enrollment, engagement, and institutional goals. The position applies user research, SEO / AIO , accessibility standards, brand guidelines, analytics, and emerging digital trends to improve content performance and ensure the university’s digital presence remains effective, cohesive, and relevant while generating measurable results that contribute to enrollments and support other institutional goals.

The Digital Experience and Content Strategist also serves as a campus partner, expert, and hands‑on specialist on content design and structure, digital governance standards, and user journeys, helping web strategists across campus align content, imagery, and web components to create meaningful user experiences that not only strengthen UVM’s brand but also support audience needs.

Minimum Qualifications (or equivalent combination of education and experience)

• Bachelor’s degree in communications, journalism, English, marketing, digital media, information science, or a related field — or equivalent combination of education and experience
• 3–5 years of professional experience in content strategy, content management, digital communications, or UX writing, ideally in a complex organization with multiple stakeholders
• Demonstrated experience managing content within a content management system ( CMS ) at scale
• Working knowledge of web accessibility standards ( WCAG 2.1/2.2, ADA /Section 508 compliance)
• Strong editorial skills — writing, editing, and applying style/brand guidelines consistently across content types
• Experience specifically in higher education or in performance marketing with responsibility for optimizing web content for lead conversion
• Experience working with designers with an awareness and appreciation for design principles
• Experience with SEO / AIO fundamentals and using web analytics tools to inform content decisions
• Demonstrated ability to consult with, train, or coach non‑expert content contributors
• Excellent cross‑functional collaboration skills — this role touches designers, developers, subject matter experts, and content owners constantly, so this isn’t optional

Desirable Qualifications

• Master’s degree in a relevant field
• Experience with content governance frameworks — content models, editorial workflows, lifecycle/retirement policies — not just execution
• Familiarity with AI discoverability / generative search optimization practices
• Experience with information architecture and content strategy for large, multi‑owner websites (thousands of pages, many contributors)
• Familiarity with enterprise CMS platforms
• Experience building or maintaining documentation, style guides, or governance playbooks used by non‑specialist staff
• Project management experience or certification
• Experience with alumni/graduate outcomes content or recruitment‑focused digital experiences specifically

Anticipated Pay Range

Anticipated Pay Range $60,000 to $80,000

Other Information

Special Conditions

Special Conditions A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position

FLSA

FLSA Exempt

Union Position

Union Position Yes, UVMSU

Position will be posted for a minimum of one week, after which it is subject to removal without notice.

Job Open Date

Job Open Date 10/01/2026

Job Close Date (Jobs close at 11:59 PM EST.)

Open Until Filled No

The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem‑solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM’s mission and advancing Our Common Ground values through the execution of their job duties.

Position Information

Position Title

Position Title Design PC2 X

Posting Number

Posting Number S6334PO

Department

Department Office of Strategic Communicat/30570

Position Number

Position Number 00028014

Percent of Full-Time

Percent of Full-Time 1.0

Standard Hours at 1.0 FTE

Standard Hours at 1.0 FTE 37.5

Term (months per year)

Term (months per year) 12

Supplemental Questions

Required fields are indicated with an asterisk (*).