Digital Content Strategist — CMS, SEO & UX

University of Vermont Medical Center; South Burlington (VT); On-site; USD 70,000 - 90,000; Full time

Job summary

University of Vermont Medical Center is seeking a Digital Content Specialist to join its centralized digital team. You will create, manage and optimize content for the UVM Health website using Drupal CMS, focusing on clear, accessible information that connects patients with services.

The ideal candidate is a strong writer/editor with CMS experience, SEO knowledge and a user-centric mindset. You will collaborate with stakeholders, develop editorial calendars, publish content and measure impact to

Qualifications

• Bachelor's degree in journalism, communications, integrated marketing/communications or public relations preferred.
• Eight years of experience in journalism, fast-paced communications or marketing.
• Strong audience, purpose and channel strategy awareness.
• Collaborator and relationship builder capable of driving new processes during change.
• Keeps current with the digital ecosystem, trends and best practices.
• Strong project management across multiple stakeholders in a complex environment.
• Editorial calendars, content curation and measurement to drive engagement.
• Expert-level in digital content creation, management and amplification.
• Entrepreneurial, nimble and proactive.
• Experience across storytelling formats and SEO/Analytics; Drupal/WordPress preferred.

Responsibilities

• Create, manage and optimize digital content for the health website.
• Publish content using Drupal CMS and ensure accessibility.
• Apply SEO and metadata standards to improve discoverability.
• Collaborate with stakeholders across teams to meet goals.
• Develop editorial calendars and measure engagement.
• Improve user experience through content improvements.

Skills

Strong writing

Editing

CMS experience

User experience

SEO

Project management

Editorial calendars

Storytelling

Communication

Attention to detail

Education

Bachelor's degree in journalism, communications, integrated marketing/communications or public relations preferred

Tools

Drupal

WordPress

Smartsheets

Google Analytics

PowerPoint

Excel

Job description

University of Vermont Medical Center is seeking a Digital Content Specialist to join its centralized digital team. You will create, manage and optimize content for the UVM Health website using Drupal CMS, focusing on clear, accessible information that connects patients with services.

The ideal candidate is a strong writer/editor with CMS experience, SEO knowledge and a user-centric mindset. You will collaborate with stakeholders, develop editorial calendars, publish content and measure impact to