Hybrid Web Content & UX Specialist

University of Michigan; Ann Arbor (MI); Hybrid; USD 65,000 - 90,000; Full time

Job summary

The University of Michigan School of Public Health is seeking a web content specialist to create, update, and maintain website content using our CMS and to collaborate with campus stakeholders.

In a hybrid role, you will handle maintenance requests via TeamDynamix, enhance SEO and accessibility, analyze web metrics, and contribute to digital marketing and user experience initiatives with the Marketing and Communications team.

Qualifications

• 2-3 years of web content management and development.
• Experience with CMS and web analytics tools.
• Knowledge of digital accessibility best practices.
• Attention to detail and time-management for sensitive projects.
• Ability to collaborate with colleagues and stakeholders with varying technical levels.
• Familiarity with CRM systems.

Responsibilities

• Create, update, and maintain website content using the organization's CMS
• Manage and complete incoming web maintenance requests through TeamDynamix, including routine website updates, troubleshooting, and maintenance of the SPH Events Calendar.
• Communicate with web content managers and other school stakeholders to understand needs, gather requirements, and support website updates
• Support user experience improvements by helping evaluate navigation, page layouts, content structure, and interactive features
• Apply SEO best practices to web content and assets while optimizing for usability, accessibility, and page performance
• Support long-term projects involving web governance and user experience
• Use web analytics tools to monitor website traffic and user behavior, prepare basic reports, and identify opportunities for improvement
• Support web initiatives that advance digital marketing and communications priorities, in coordination with the Marketing and Communications team

Skills

Web content management

CMS

Web analytics

SEO best practices

User experience

Collaboration

Tools

TeamDynamix

CRM

Job description

The University of Michigan School of Public Health is seeking a web content specialist to create, update, and maintain website content using our CMS and to collaborate with campus stakeholders.

In a hybrid role, you will handle maintenance requests via TeamDynamix, enhance SEO and accessibility, analyze web metrics, and contribute to digital marketing and user experience initiatives with the Marketing and Communications team.