Remote Digital Marketing & UX Specialist

Trinity Health; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Trinity Health seeks a Digital Marketing Specialist to lead website content development, UX improvement, analytics reporting, and digital growth initiatives. This full-time remote role supports Michigan-based marketing objectives.

You will manage content across CMS platforms, drive SEO/SEM, build analytics dashboards, and collaborate with internal teams and external vendors to enhance digital engagement and performance.

Qualifications

• 2-3 years of experience implementing website content with a consistent brand voice.
• Bachelor’s degree in Digital Marketing, UX, Web Development/Design, Business Administration, Information Technology or related field.
• Experience with web content management platforms, writing and editing for the web, web layout/usability and site management.
• Technical understanding and ability to learn new tools and technology quickly.
• Advanced proficiency with a variety of digital marketing tools and analytics platforms (CMS, GA4, etc.).
• Exceptional written and verbal communication skills with attention to detail.

Responsibilities

• Build, publish, and maintain website content; track content success and user engagement.
• Implement SEO and data governance initiatives.
• Ensure accurate, timely, user-focused content across websites and digital platforms for the region.
• Manage web content, accessibility, usability, and basic web graphics across platforms.
• Develop analytics reports and dashboards to monitor website performance and user behavior.
• Collaborate with team members, clients, and vendors to satisfy content needs.
• Maintain a consistent look and feel across digital properties per brand guidelines.
• Monitor competitive landscape and consumer trends to achieve marketing goals.

Skills

Digital marketing

Content management

UX/UI knowledge

Analytics reporting

Brand guidelines

Communication

Photoshop

Education

Bachelor’s degree in Digital Marketing or related field

Tools

Drupal

WordPress

Sitecore

Adobe XD

Adobe Creative Suite

BrowserStack

Figma

Google Analytics 4

BrightEdge

Job description

Trinity Health seeks a Digital Marketing Specialist to lead website content development, UX improvement, analytics reporting, and digital growth initiatives. This full-time remote role supports Michigan-based marketing objectives.

You will manage content across CMS platforms, drive SEO/SEM, build analytics dashboards, and collaborate with internal teams and external vendors to enhance digital engagement and performance.