Hybrid Web Content Creator: SEO & UX for University Site

Newsletter Jobs; Bridgewater (MA); Hybrid; USD 65,000 - 70,000; Full time

Job summary

Bridgewater State University seeks a Web Content Creator to manage and optimize content on the BSU website. You will ensure alignment with brand standards, accessibility, and SEO, collaborating with Marketing, Enrollment, and Communications teams.

The role supports video integration, content updates, and ongoing improvements to the website experience, with a focus on data-driven performance and user-centric design.

Qualifications

• Bachelor's degree required.
• 1 year professional experience in web content creation required.
• Writing sample or link to digital communications materials requested.
• Excellent editing and proofreading for clarity and consistency.
• Ability to collaborate to continually improve the website.
• Experience embedding video and static graphic content into web pages.
• Strong interpersonal communication skills.
• Experience developing content for complex websites in a large, dispersed organization.
• WCAG 2.1 accessibility knowledge preferred.
• SEO/GEO knowledge preferred.
• Familiarity with Google Analytics preferred.

Responsibilities

• Create, review and edit content for the university website.
• Ensure accessibility and content standards are met on all pages.
• Regularly update and verify content accuracy on the site.
• Collaborate to develop new content and functionality.
• Work with colleagues across units to update content.
• Develop reports and monitor web performance statistics.
• Implement video content within pages.
• Recommend upgrades to format, design and content.
• Attend staff meetings and support university initiatives.

Skills

Editing

Proofreading

Interpersonal skills

Content creation

Project management

SEO/Geo knowledge

Google Analytics

Content optimization

Education

Bachelor's degree

Tools

Drupal

Job description

Bridgewater State University seeks a Web Content Creator to manage and optimize content on the BSU website. You will ensure alignment with brand standards, accessibility, and SEO, collaborating with Marketing, Enrollment, and Communications teams.

The role supports video integration, content updates, and ongoing improvements to the website experience, with a focus on data-driven performance and user-centric design.