Hybrid Senior Marketing Operations Lead

Cognex Corporation; Natick (MA); Hybrid; USD 95,000 - 135,000; Full time

Job summary

Cognex is seeking a Senior Marketing Operations Specialist to join the web marketing team to centrally manage our marketing tools and technologies that drive product awareness.

This role requires strong data analytics, experience with Marketing Automation platforms (Salesforce Marketing Cloud Account Engagement) and CRM tools; you will collaborate with international stakeholders, optimize campaigns, and support the marketing tech stack.

Qualifications

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field, or equivalent work experience.
• 3-5 years of experience implementing and supporting marketing-related technologies and processes.
• Experience with marketing automation platforms and CRM tools.

Responsibilities

• Manage the marketing tech stack including Salesforce, Marketing Cloud Account Engagement, Qualified, Monday.com, and other tools.
• Collaborate with worldwide demand generation, content marketing, web marketing, sales operations, and IT to ensure lead flow process is flawless.
• Develop training, technical, and reference materials for worldwide stakeholders to deploy and maintain platforms.
• Provide technical support and troubleshooting for marketing tools to minimize downtime and maximize efficiency.
• Analyze campaign performance data to provide insights that optimize deliverability, click-throughs, lead conversion, and ROI.
• Research and implement new tools to expand and enrich demand generation programs.

Skills

Marketing automation platforms

Strong data analytics

Excellent communication

Education

Bachelor’s degree in Marketing, Business, Information Technology, or related field

Tools

Salesforce CRM

Qualified

Knak

Monday.com

Job description

Cognex is seeking a Senior Marketing Operations Specialist to join the web marketing team to centrally manage our marketing tools and technologies that drive product awareness.

This role requires strong data analytics, experience with Marketing Automation platforms (Salesforce Marketing Cloud Account Engagement) and CRM tools; you will collaborate with international stakeholders, optimize campaigns, and support the marketing tech stack.