Marketing Operations Specialist

Cognex Corporation; Natick (MA); Hybrid; USD 95,000 - 135,000; Full time

Job summary

Cognex is seeking a Senior Marketing Operations Specialist to join the web marketing team to centrally manage our marketing tools and technologies that drive product awareness.

This role requires strong data analytics, experience with Marketing Automation platforms (Salesforce Marketing Cloud Account Engagement) and CRM tools; you will collaborate with international stakeholders, optimize campaigns, and support the marketing tech stack.

Qualifications

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field, or equivalent work experience.
• 3-5 years of experience implementing and supporting marketing-related technologies and processes.
• Experience with marketing automation platforms and CRM tools.

Responsibilities

• Manage the marketing tech stack including Salesforce, Marketing Cloud Account Engagement, Qualified, Monday.com, and other tools.
• Collaborate with worldwide demand generation, content marketing, web marketing, sales operations, and IT to ensure lead flow process is flawless.
• Develop training, technical, and reference materials for worldwide stakeholders to deploy and maintain platforms.
• Provide technical support and troubleshooting for marketing tools to minimize downtime and maximize efficiency.
• Analyze campaign performance data to provide insights that optimize deliverability, click-throughs, lead conversion, and ROI.
• Research and implement new tools to expand and enrich demand generation programs.

Skills

Marketing automation platforms

Strong data analytics

Excellent communication

Education

Bachelor’s degree in Marketing, Business, Information Technology, or related field

Tools

Salesforce CRM

Qualified

Knak

Monday.com

Job description

Job Description

About us- Cognex is the largest, most successful and recognized global player in industrial machine vision! We are a financially strong, international company with no debt and have been in business for over 40 years. Using advanced optics, image sensors and artificial intelligence software Cognex vision and ID systems capture an image then analyze it to make sense of what’s being seen. We are deeply committed to fostering an inclusive and equitable work environment, guided by our "Work Hard, Play Hard, Move Fast" culture, which celebrates employee innovation, determination, and dedication in a dynamic, fun, and distinctive atmosphere. We are working on a hybrid schedule: 3 days in the office, 2 at home.

Job Summary

We are looking for a Senior Marketing Operations Specialist to join our web marketing team to help centrally manage our marketing tools and technologies that help drive awareness of Cognex’s products and solutions. We are seeking a highly analytical individual with the ability to work effectively with international stakeholders to help manage and optimize our marketing technology stack including our marketing automation platform and website chat tools. This is a full-time position reporting to the Marketing Operations Manager.

Essential Functions

• Assist with the management of the marketing tech stack consisting of 3rd party platforms and internal tools including Salesforce, Marketing Cloud Account Engagement, Qualified, Monday.com, and others.
• Collaborate with worldwide demand generation, content marketing, web marketing, sales operations, and IT teams to ensure our marketing tools are meeting their needs and the lead flow process is executed flawlessly.
• Develop training, technical, and other reference materials to ensure worldwide stakeholders efficiently deploy and maintain marketing technology platforms while demonstrating best practices.
• Provide technical support and troubleshooting (including the development of training and reference materials) for marketing tools and platforms, ensuring minimal downtime and maximum efficiency.
• Analyze campaign performance data to provide actionable insights that optimize email deliverability, click-throughs, lead conversion, and ROI.
• Research and implement new tools as needed to expand and/or enrich demand generation programs.

Knowledge, Skills, and Abilities

• Experience with Marketing Automation platforms required, preferably Salesforce Marketing Cloud Account Engagement.
• Experience with Salesforce CRM, Qualified, and Knak or similar technology strongly preferred.
• Project management experience is a plus.
• Excellent communication, organizational, and interpersonal skills.
• Ability to work independently.
• Strong data analytics skills.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field, or equivalent work experience.
• 3-5 years of experience implementing and supporting marketing-related technologies and processes.

Employment Opportunity

Cognex is an equal-opportunity employer. Cognex evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

A reasonable estimate of the base salary range for this role is 95,000 USD - 135,000 USD. Please note that actual salaries may vary within the range based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.

In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance or a sales incentive plan.

This position provides a comprehensive benefits package, including health, dental, and vision insurance; a 401(k) retirement plan with company matching; employer-paid disability, family leave, life insurance, paid time off (including holidays), optional voluntary benefits, and recognition and wellness programs.

Additional Job Description

Equal Employment Opportunity Cognex is an equal opportunity employer. Cognex evaluates qualified applicants without regard to race, color, religion, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Equal Employment Opportunity

Cognex is an equal opportunity employer. Cognex evaluates qualified applicants without regard to race, color, religion, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

WE MAKE COMPUTERS THAT CAN SEE

Cognex is the largest, most successful and most recognized global player in industrial machine vision. Using advanced optics, image sensors, and artificial intelligence software Cognex vision and ID systems capture an image, then analyze it to make sense of what’s being seen. Companies use Cognex vision and ID in their manufacturing processes to improve product quality, guide assembly robots, and track items through each stage of production and distribution. Cognex is focused entirely on solving the toughest problems in industrial machine vision and ID, and we have sold more solutions in these areas than any other company in the world. More than a billion products are made each day using Cognex vision. The only thing smarter than our vision and ID systems are the people that stand behind them. One of them could be you!