Senior Marketing Operations Specialist

Cognex Corporation; Natick (MA); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Disability insurance

Paid time off

Life insurance

Holidays

Wellness programs

Job summary

Cognex Corporation in Natick, MA is seeking a Senior Marketing Operations Specialist to join our web marketing team. You will centrally manage the marketing tech stack, including the marketing automation platform and website chat tools, and collaborate with international stakeholders to optimize campaigns and lead flow.

This full-time role reports to the Marketing Operations Manager. The hybrid schedule (3 days in the office, 2 at home) and a comprehensive benefits package, including medical,

Qualifications

• Experience implementing and supporting marketing-related technologies and processes.
• Experience with Marketing Automation platforms and CRM.
• Strong analytical and data interpretation skills.
• Excellent communication and cross-functional collaboration abilities.

Responsibilities

• Manage marketing tech stack across platforms and tools.
• Collaborate with global demand generation, content, web marketing, and IT teams.
• Develop training and reference materials for stakeholders.
• Provide support and troubleshooting for marketing tools to minimize downtime.
• Analyze campaign performance and ROI to provide actionable insights.
• Research and implement new tools to enhance demand generation.

Skills

Marketing automation

Salesforce Marketing Cloud Account Eng

Salesforce CRM

Qualified

Knak

Project management

Data analytics

Communication

Education

Bachelor's degree in Marketing/Business/IT or related field

Tools

Salesforce

Marketing Cloud Account Engagement

Qualified

Knak

Monday.com

Job description

Job Description

About us- Cognex is the largest, most successful and recognized global player in industrial machine vision! We are a financially strong, international company with no debt and have been in business for over 40 years. Using advanced optics, image sensors and artificial intelligence software Cognex vision and ID systems capture an image then analyze it to make sense of what's being seen.We are deeply committed to fostering an inclusive and equitable work environment, guided by our \"Work Hard, Play Hard, Move Fast\" culture, which celebrates employee innovation, determination, and dedication in a dynamic, fun, and distinctive atmosphere

We are working on a hybrid schedule: 3 days in the office, 2 at home.

Job Summary

We are looking for a Senior Marketing Operations Specialist to join our web marketing team to help centrally manage our marketing tools and technologies that help drive awareness of Cognex's products and solutions. We are seeking a highly analytical individual with the ability to work effectively with international stakeholders to help manage and optimize our marketing technology stack including our marketing automation platform and website chat tools. This is a full-time position reporting to the Marketing Operations Manager.

Essential Functions

• Assist with the management of the marketing tech stack consisting of 3rd party platforms and internal tools including Salesforce, Marketing Cloud Account Engagement, Qualified, Monday.com, and others.
• Collaborate with worldwide demand generation, content marketing, web marketing, sales operations, and IT teams to ensure our marketing tools are meeting their needs and the lead flow process is executed flawlessly.
• Develop training, technical, and other reference materials to ensure worldwide stakeholders efficiently deploy and maintain marketing technology platforms while demonstrating best practices.
• Provide technical support and troubleshooting (including the development of training and reference materials) for marketing tools and platforms, ensuring minimal downtime and maximum efficiency.
• Analyze campaign performance data to provide actionable insights that optimize email deliverability, click-throughs, lead conversion, and ROI
• Research and implement new tools as needed to expand and/or enrich demand generation programs.

Knowledge, Skills, and Abilities

• Experience with Marketing Automation platforms required, preferably Salesforce Marketing Cloud Account Engagement.
• Experience with Salesforce CRM, Qualified, and Knak or similar technology strongly preferred.
• Project management experience is a plus.
• Excellent communication, organizational, and interpersonal skills.
• Ability to work independently.
• Strong data analytics skills.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Information Technology, or a related field, or equivalent work experience.
• 3-5 years of experience implementing and supporting marketing-related technologies and processes.

Employment Opportunity

Cognex is an equal-opportunity employer. Cognex evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

A reasonable estimate of the base salary range for this role is95,000 USD-135,000 USD. Please note that actual salaries may vary within the range based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance or a sales incentive plan.

This position provides a comprehensive benefits package, including health, dental, and vision insurance; a 401(k) retirement plan with company matching; employer-paid disability, family leave, life insurance, paid time off (including holidays), optional voluntary benefits, and recognition and wellness programs.

Additional Job Description

Equal Employment Opportunity

Cognex is an equal opportunity employer. Cognex evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.