Senior Marketing Operations Lead - HubSpot & Analytics

CrossCountry Consulting; McLean (VA); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Healthcare

401(k) matching

Parental leave

Job summary

CrossCountry Consulting LLC seeks an experienced Senior Marketing Operations Coordinator to streamline marketing systems, data, and reporting. You will own platforms like HubSpot, manage automation workflows, and ensure accurate dashboards and attribution.

Collaboration with Revenue Operations and IT will be essential as you optimize processes and leverage AI for reporting. The role emphasizes strong project management, data analysis, and communication skills to drive efficiency across marketing

Qualifications

• Bachelor's degree in marketing, communications, or related field
• 3–5 years in marketing operations, preferably B2B
• Strong project management to handle multiple efforts
• Hands-on with marketing automation platforms like HubSpot
• Advanced proficiency in AI and data analysis for marketing decisions
• Strong analytical, problem-solving, and attention to detail
• Excellent communication and collaboration across teams

Responsibilities

• Own core marketing platforms (HubSpot) and vendor liaison
• Manage marketing automation workflows, lead scoring, templates
• Maintain data/reporting dashboards; coordinate with vendor on requirements
• Serve as primary contact for marketing requests via ticketing system
• Ensure timely lead routing and proper attribution
• Support marketing attribution and data flow between HubSpot and Salesforce
• Lead or support reporting efforts using AI and dashboards
• Refresh and validate monthly budget tracker; flag inconsistencies
• Identify process improvements and enable automations (PowerBI/Smartsheet/AI)
• Support events, campaigns, and cross-functional communications
• Stay current on marketing ops best practices and solutions

Skills

HubSpot

Marketing automation

Data analysis

PowerBI

Smartsheet

AI tooling

Project management

Communication

Education

Bachelor's degree in marketing

Tools

HubSpot

Salesforce

PowerBI

Smartsheet

Job description

CrossCountry Consulting LLC seeks an experienced Senior Marketing Operations Coordinator to streamline marketing systems, data, and reporting. You will own platforms like HubSpot, manage automation workflows, and ensure accurate dashboards and attribution.

Collaboration with Revenue Operations and IT will be essential as you optimize processes and leverage AI for reporting. The role emphasizes strong project management, data analysis, and communication skills to drive efficiency across marketing