Hybrid SEM Specialist – Paid Search & Shopping Lead

Comoto Family of Brands; Philadelphia (Philadelphia County); Hybrid; USD 85,000 - 115,000; Full time

Job summary

Comoto’s Performance Marketing team is the engine driving revenue across RevZilla, Cycle Gear, and J&P Cycles. We are seeking an experienced SEM Specialist to own strategy and daily execution of Paid Search and Shopping campaigns, reporting to the SEM Manager in a hybrid Philadelphia-based role.

You will manage multimillion-dollar budgets, optimize expansive product catalogs, and collaborate with Analytics, Creative, and Merchandising.

Qualifications

• 2–5 years in SEM and shopping campaigns, end-to-end management.
• Experience with large budgets in e-commerce/retail environments.
• Strong Excel skills and analytics capabilities.
• Excellent project management with attention to detail.
• Collaborative, fast-paced, self-starter mindset.

Responsibilities

• Build, manage, and scale paid search and shopping campaigns across engines.
• Lead daily testing and optimize pacing, bids, and performance.
• Oversee multimillion-dollar budgets and maximize ROI.
• Maintain high QA standards for ad copy, targeting, and builds.
• Collaborate with Analytics, Creative, Video, Merchandising, and Rider Support teams.

Skills

SEM experience

Paid search / Shopping

Advanced Excel

Data analysis

Cross-functional collaboration

Tools

Google Ads

Microsoft Advertising

SA360

Skai

Web analytics

Job description

Comoto’s Performance Marketing team is the engine driving revenue across RevZilla, Cycle Gear, and J&P Cycles. We are seeking an experienced SEM Specialist to own strategy and daily execution of Paid Search and Shopping campaigns, reporting to the SEM Manager in a hybrid Philadelphia-based role.

You will manage multimillion-dollar budgets, optimize expansive product catalogs, and collaborate with Analytics, Creative, and Merchandising.