Senior Paid Search Strategist — Hybrid & AI-Driven Growth

Verizon; Basking Ridge (NJ); Hybrid; USD 92.000 - 159.000; Vollzeit

Benefits dieser Stelle

Life insurance

Parental leave

Paid holidays

Long term disability

Tuition assistance

401(k)

Zusammenfassung

Verizon is hiring a Search Engine Marketing Senior Strategist to lead SEM strategy and partner management within our Digital Marketing team. This hybrid role is based in New Jersey, with responsibilities spanning campaign development, bid strategy, optimization, and external partner collaboration.

The ideal candidate brings 4+ years in SEM, hands-on experience with Google Ads and related platforms, and a data-driven mindset for reporting and optimization.

Qualifikationen

• Bachelor’s degree or 4+ years of relevant experience.
• 4+ years of SEM experience.
• Experience with Google Ads, Search Ads 360, Skai, Yahoo! / Bing, Performance Max, PLAs, Shopping engines.
• Experience in search analysis and reporting.
• Analytical skills in developing marketing reports to improve SEM performance.

Aufgaben

• Manage SEM functions for multiple Verizon units.
• Campaign development, bid strategy, optimization and channel management.
• Recommend changes to existing tech stacks and tools.
• Maintain relationships with external search partners.
• Oversee execution of SEM campaigns.
• Develop AI strategy to connect consumers to commerce outcomes.

Kenntnisse

SEM experience

Analytical skills

Communication skills

Project management

Data-driven targeting

Advertising channels knowledge

Reporting experience

Decision making

Ausbildung

Bachelor's degree or 4+ years experience

Tools

Google Ads

Search Ads 360

Skai

Yahoo/Bing

Performance Max

PLAs / Shopping engines

Adobe/Omniture (reporting)

Jobbeschreibung

Verizon is hiring a Search Engine Marketing Senior Strategist to lead SEM strategy and partner management within our Digital Marketing team. This hybrid role is based in New Jersey, with responsibilities spanning campaign development, bid strategy, optimization, and external partner collaboration.

The ideal candidate brings 4+ years in SEM, hands-on experience with Google Ads and related platforms, and a data-driven mindset for reporting and optimization.