Growth-Driven SEM Specialist

AbelsonTaylor Group; Chicago (IL); Hybrid; USD 55,000 - 65,000; Full time

Job summary

AbelsonTaylor Group in Chicago is seeking a SEM Specialist to develop and manage paid search programs across Google and Bing, collaborating with copy and creative teams to maximize brand visibility.

We require 1–3 years of data-driven digital marketing experience, strong analytical skills, and the ability to think independently within a collaborative team. This hybrid role requires onsite work in our Chicago office on Tuesdays through Thursdays, with a salary range of $55,000–$65,000.

Qualifications

• 1–3 years data-driven digital marketing experience
• Strong analytical and quantitative skills
• Ability to work independently and as part of a team

Responsibilities

• Manage day-to-day execution and optimization of client paid SEM programs
• Bid, negotiate and/or purchase paid search ads
• Create, develop and analyze ad copy aligned with search engine best practices
• Create, develop and analyze ad extensions (Sitelinks, Callouts)
• Conduct keyword research and KW list development for visibility
• Set up new paid SEM accounts across primary search engines
• Produce KPI reporting, measurement and analysis including daily spend pacing
• Support media planning to identify target audiences and campaigns
• Ensure KPIs met within budget; track costs and ROI
• Monitor budgets and billing across multiple campaigns
• Recommend optimization and budget strategies based on KW/creative performance
• Assist with RFPs and forecasting for the Media team
• Build and analyze reports on campaign success and performance narratives
• Draft educational documents and best practices for the team

Skills

Independent judgment

Multitasking

Analytical thinking

Teamwork

Curiosity

Initiative

Quantitative analysis

Humor

Creative problem solving

Data-driven digital marketing

Digital marketing experience

Job description

AbelsonTaylor Group in Chicago is seeking a SEM Specialist to develop and manage paid search programs across Google and Bing, collaborating with copy and creative teams to maximize brand visibility.

We require 1–3 years of data-driven digital marketing experience, strong analytical skills, and the ability to think independently within a collaborative team. This hybrid role requires onsite work in our Chicago office on Tuesdays through Thursdays, with a salary range of $55,000–$65,000.