Hybrid SaaS BDR: Growth-Driven Pipeline Builder

AppFolio; Santa Barbara (CA); Hybrid; USD 69,000 - 84,000; Full time

Job summary

AppFolio in Santa Barbara is seeking an entry-level Business Development Representative to fuel SaaS sales growth. This hybrid role requires 1 year in sales, a proactive attitude, and a readiness to learn.

You’ll make outbound calls, qualify leads with Account Executives, and maintain Salesforce and Gong records while reporting weekly results. The position offers a clear growth path and a competitive total rewards package.

Qualifications

• 1 year work experience in a sales role.
• Positive, can-do attitude.
• Exceptional level of drive and passion for results.
• Willingness to learn new skills and build a career in sales.

Responsibilities

• Make 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts
• Partner with Account Executives to qualify prospects and learn additional sales tactics to win deals together
• Update and maintain Salesforce and Gong databases with new notes and intel gathered from conversations with prospects
• Report on weekly results, both qualitative and quantitative
• Expand knowledge of industry as well as the competitive posture of the company
• Confidently make calls to prospects using our sales methodology and tactics
• Develop understanding of AppFolio's value and competitive advantages
• Pitch AppFolio value propositions to prospects
• Leverage several sales enablement tools and processes to hit key metrics for performance (Salesforce and Gong)
• Form relationships with team members and key players on the BDR, Sales and Marketing teams
• Identify target accounts with Account Executives and have strategic conversations
• Experiment with different prospecting methods (calls, emails, LinkedIn, Vidyard)Effectively execute on marketing campaigns to increase brand awareness
• Growth in autonomy and ownership of strategy
• Lead team huddles and discussions
• Consistently meet performance objectives and metrics (daily activities, weekly targets, and monthly quota)
• Partner with leadership to review performance and develop career goals

Job description

AppFolio in Santa Barbara is seeking an entry-level Business Development Representative to fuel SaaS sales growth. This hybrid role requires 1 year in sales, a proactive attitude, and a readiness to learn.

You’ll make outbound calls, qualify leads with Account Executives, and maintain Salesforce and Gong records while reporting weekly results. The position offers a clear growth path and a competitive total rewards package.