Direct Mail Campaign Manager — Hybrid Role

myhrhome; Charlotte (NC); Hybrid; USD 70,000 - 95,000; Full time

Job summary

BrightWay is seeking a Program Manager for Direct Mail Campaign Execution to lead end-to-end mail campaigns. You will align Marketing, Analytics, Product, Operations, Creative, Technology and Compliance to ensure campaigns are ready, accurate and delivered on time.

You will translate strategies into actionable plans, manage timelines, and coordinate across teams while focusing on risk mitigation and quality. Join a hybrid role supporting growth initiatives at BrightWay.

Qualifications

• 2–3 years of marketing, program management, campaign management, or related experience with a relevant bachelor's degree.
• Experience managing complex marketing initiatives from planning through execution.
• Direct mail, direct-response marketing, or campaign production experience preferred.
• Strong program management and organisational skills across cross-functional teams.
• Excellent communication and ability to influence across partners.

Responsibilities

• Lead execution of direct mail campaigns from planning through production, deployment and review.
• Translate marketing strategies into campaign plans, timelines, milestones and deliverables.
• Coordinate across Marketing, Analytics, Product, Operations, Creative, Technology and Compliance.
• Partner with Marketing and Analytics on audience selection, segmentation, offers and tests.
• Coordinate creative development, approvals, and production to meet mail dates.
• Conduct QA to ensure audiences, offers, and specs are correct.
• Identify and resolve risks, dependencies, and issues affecting timing or compliance.
• Coordinate test-and-learn initiatives and measure results for future campaigns.
• Lead regular forums to report progress, risks, decisions and milestones.
• Identify opportunities to improve workflows and controls.

Skills

Program management

Campaign management

Cross-functional collaboration

Analytical skills

Communication skills

Education

Bachelor's degree

Job description

BrightWay is seeking a Program Manager for Direct Mail Campaign Execution to lead end-to-end mail campaigns. You will align Marketing, Analytics, Product, Operations, Creative, Technology and Compliance to ensure campaigns are ready, accurate and delivered on time.

You will translate strategies into actionable plans, manage timelines, and coordinate across teams while focusing on risk mitigation and quality. Join a hybrid role supporting growth initiatives at BrightWay.