Senior Product Marketing Manager - GTM Leader (Remote)

ActiveProspect, Inc.

Austin (TX)

Remote

USD 120,000 - 190,000

Full time

14 days+

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Benefits offered by this job

Remote-friendly culture

Global, remote-first company

Life-work balance

Flexible vacation

Job summary

ActiveProspect is seeking a Senior Product Marketing Manager to drive GTM strategies, positioning, pricing, and messaging for the InfutorData division. You will enable the sales team and craft compelling narratives that demonstrate value to buyers and users.

You’ll collaborate with Product, Sales, and Marketing to define launches, content, and campaigns that accelerate growth and differentiation in a competitive market.

Qualifications

7+ years in product marketing or business analytics in a SaaS environment.
Bachelor’s in Marketing, Business, Communications, Data Analytics; MBA a plus.
Strong data-driven decision making and market research capabilities.

Responsibilities

Own go-to-market strategies, messaging, pricing & packaging for InfutorData division.
Develop personas, positioning, competitive differentiation and pricing strategy.
Create sales enablement content and collateral; train sales teams.
Coordinate with Product, Marketing and Sales to align roadmaps and GTM.
Produce thought leadership content for events, blogs, whitepapers, webinars.

Skills

Analytical skills

Communication skills

Sales enablement

GTM execution

Product marketing

Data analytics

Education

Bachelor's degree in Marketing, Business, Communications, Data Analytics

MBA (a plus)

Tools

HighSpot

Gong

Salesforce

Monday.com

HubSpot

AI tools

Snowflake

AWS

Job description

You’ll collaborate with Product, Sales, and Marketing to define launches, content, and campaigns that accelerate growth and differentiation in a competitive market.

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