Hybrid Paid Search Analyst — Google Ads & Shopping

The Hut Group; New York (NY); Hybrid; USD 60,000 - 78,000; Full time

Benefits offered by this job

Hybrid work model (NYC)

401K matched up to 5%

Generous PTO

Disability insurance

Summer Fridays

Employee discounts on THG brands

Job summary

THG, a global ecommerce group, is hiring a Paid Search Assistant for Dermstore in New York. You will manage and optimize Google Search and Shopping campaigns, with exposure to YouTube and Programmatic channels, within a fast-paced beauty ecommerce environment.

You will build complex campaign structures, analyze data, and collaborate with cross-functional teams to drive ROAS and growth. The role offers hybrid work in NYC, with strong opportunities for skill development and career progression.

Qualifications

• Experience creating and managing campaigns within Google Ads, with exposure to Microsoft Advertising.
• Experience managing Google Shopping campaigns and an understanding of bidding platforms such as SA360 is preferred.
• Strong analytical skills with the ability to interpret data and make informed optimization decisions.
• Excellent organizational skills with exceptional attention to detail, particularly when managing complex campaign builds and large budgets.
• Advanced proficiency in Excel and confidence working with large datasets.
• A proactive, curious mindset with a willingness to learn and continuously improve.
• Strong communication skills and the ability to collaborate effectively with internal stakeholders.
• Ability to manage multiple priorities in a fast-paced environment while meeting deadlines.
• A passion for digital marketing, ecommerce, and the beauty industry.

Responsibilities

• Create, manage, and optimize paid search campaigns across Google Ads and Microsoft Advertising, focusing on Google Search and Shopping.
• Build and optimize complex campaign structures for large budgets while ensuring accuracy and efficiency.
• Monitor daily performance, identify trends, and translate insights into actionable ROAS improvements.
• Conduct keyword research, search query analysis, and negative keyword mining to maximize efficiency.
• Develop compelling ad copy aligned with Dermstore's brand and campaign goals.
• Support weekly launches of new brands, products, and promotions.
• Perform regular health checks and identify opportunities for optimization and testing.
• Prepare weekly and monthly performance updates with context and insights.
• Collaborate with SEO, Ecommerce, Brand, Creative, and Analytics teams for integrated execution.
• Stay updated on paid search developments and best practices.
• Support YouTube and Programmatic campaigns to gain broader channel experience.

Skills

Analytical thinking

Attention to detail

Campaign management

Excel proficiency

Communication

Tools

Google Ads

Microsoft Advertising

SA360

Google Shopping

Job description

THG, a global ecommerce group, is hiring a Paid Search Assistant for Dermstore in New York. You will manage and optimize Google Search and Shopping campaigns, with exposure to YouTube and Programmatic channels, within a fast-paced beauty ecommerce environment.

You will build complex campaign structures, analyze data, and collaborate with cross-functional teams to drive ROAS and growth. The role offers hybrid work in NYC, with strong opportunities for skill development and career progression.