Retail Media & Influencer Campaigns Associate

THG; New York (NY); Hybrid; USD 80,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401K matched up to 5%

Generous PTO

Short and long-term disability

Exclusive employee discounts

Job summary

THG Beauty is seeking a Retail Media Digital Activations Associate for its Dermstore brand in NYC. You will partner with brand marketing, buying, trading, and performance marketing to execute influencer and paid media campaigns across paid channels.

You will work cross-functionally in a fast-paced, growth-focused environment, with a hybrid NYC work model (3 days in office, 2 at home) and exposure to retail media strategy and data-driven optimizations.

Qualifications

• Bachelor’s degree required with 2+ years of marketing experience; agency experience is a plus.
• Hands-on experience managing campaigns across key paid media channels, with a strong performance-driven and digitally savvy mindset.
• Experience with LiveRamp and clean room environments is a plus.
• Strong proficiency in Excel, reporting, and campaign performance analysis, with the ability to translate data into clear, actionable insights and ROI-driven recommendations.
• Excellent communication, presentation, and cross-functional collaboration skills, with the ability to thrive in a fast-paced, high-growth environment.
• Highly organized, detail-oriented, and proactive, with strong critical thinking, problem-solving, and creative execution abilities.
• Passion for beauty, skincare, influencer marketing, and innovative digital strategies

Responsibilities

• Support the planning, execution, and optimization of retail media and influencer marketing campaigns across paid digital channels.
• Partner with brand marketing, buying, trading, and performance marketing teams to bring integrated campaigns to life.
• Assist in managing campaign timelines, deliverables, creative approvals, and launch coordination to ensure seamless execution.
• Help drive brand visibility, engagement, and revenue growth through performance-focused digital activation strategies.
• Coordinate influencer campaign execution, including creator communication, content tracking, approvals, and reporting.
• Support paid media activations across key channels with a strong focus on performance and audience targeting.
• Collaborate with internal and external stakeholders to ensure campaigns align with brand objectives and retail media priorities.
• Stay informed on emerging digital, social, beauty, and influencer marketing trends to bring fresh ideas to campaigns.
• Monitor campaign performance and assist in reporting across key KPIs including engagement, traffic, conversions, ROI, and revenue impact.
• Use Excel and reporting tools to analyze campaign data and translate findings into actionable insights and optimization recommendations.
• Support testing initiatives across creative, messaging, targeting, and channel strategies to improve campaign performance.
• Assist with campaign recaps and client-facing insights that clearly communicate performance outcomes and learnings.
• Work cross-functionally with Retail Media, Brand Marketing, Creative, e-commerce, and Performance Marketing teams to support broader business goals.
• Maintain strong organization and attention to detail while managing multiple campaigns and deadlines in a fast-paced environment.
• Support operational workflows and campaign processes to ensure efficiency, accuracy, and high-quality execution.
• Contribute positively to a collaborative, growth-oriented team culture while acting as a strong ambassador for THG Beauty and Dermstore

Skills

Campaign management

Influencer marketing

Paid media

Data analysis

Cross-functional collaboration

Beauty industry passion

Education

Bachelor’s degree in Marketing/Business

Tools

Excel

LiveRamp

Reporting tools

Job description

THG Beauty is seeking a Retail Media Digital Activations Associate for its Dermstore brand in NYC. You will partner with brand marketing, buying, trading, and performance marketing to execute influencer and paid media campaigns across paid channels.

You will work cross-functionally in a fast-paced, growth-focused environment, with a hybrid NYC work model (3 days in office, 2 at home) and exposure to retail media strategy and data-driven optimizations.