Paid Search Assistant Manager — Growth & Optimization

L'Oreal USA, Inc; New York (NY); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical & Dental

401K & Pension

Hybrid work 3 days in office

Product & Wellness perks

Employee discounts

Job summary

L'Oréal USA, Inc. is seeking an Assistant Manager, Paid Search in New York to support the Paid Search team across strategic campaigns. You will manage Google and Microsoft campaigns, optimize bids, and analyze performance to improve sales and traffic.

This role requires 2–3+ years of Paid Search experience, strong Excel skills, and the ability to work in our NYC office three days per week. The position sits within the Corporate Digital and Marketing Office (CDMO) and offers a comprehensive

Qualifications

• Bachelor's Degree required.
• 2-3+ years of Paid Search experience, preferably in an agency or in-house media environment; Google Shopping/Performance Max experience is a plus.
• Experience with Google Ads, Microsoft Ads and bid management tools (e.g., Search Ads 360).
• Proficient in Excel and comfortable working with large data sets; experience building bulksheets and using functions such as VLookup and Pivot Tables.
• Experience with keyword research and competitive monitoring tools (e.g., Google Ads Keyword Planner, Adthena).
• Strong time management, organizational, analytical and communication skills; ability to prioritize and manage multiple responsibilities with attention to detail.
• Self-motivated, results and solution oriented, strategic thinker.
• Must be able to work in an NYC office environment 3 days per week.

Responsibilities

• Campaign Management: Build and optimize multiple campaign types (Brand Search, Performance Max, Demand Gen and Non-Brand Search).
• Manage daily tasks such as pacing and monitoring key performance metrics to inform optimizations.
• Propose opportunities to optimize keywords, ads, budgets and bids to maximize KPIs.
• QA throughout full campaign lifecycle; ensure landing pages and feed health.
• Coordinate Paid Search coverage with brand stakeholders on launch calendars.
• Reporting: Create Excel workbooks and manage dashboards; pull reports like Auction Insights and SQRs.
• Stay updated on market trends and industry updates; surface insights for optimization.
• Testing & Innovation: Set up tests, analyze results, and share learnings with the team.

Skills

Excel

Data analysis

Keyword research

Bid management

Communication

Education

Bachelor's Degree

Tools

Google Ads

Microsoft Ads

Search Ads 360

Job description

L'Oréal USA, Inc. is seeking an Assistant Manager, Paid Search in New York to support the Paid Search team across strategic campaigns. You will manage Google and Microsoft campaigns, optimize bids, and analyze performance to improve sales and traffic.

This role requires 2–3+ years of Paid Search experience, strong Excel skills, and the ability to work in our NYC office three days per week. The position sits within the Corporate Digital and Marketing Office (CDMO) and offers a comprehensive