Retail Media & Influencer Activations Specialist

Thg Plc; New York (NY); Hybrid; USD 80,000 - 85,000; Full time

Benefits offered by this job

Hybrid work model NYC

401K matched

Paid time off

Disability insurance

Employee discounts

Job summary

THG Beauty in New York City is seeking a Retail Media Digital Activations Associate to join Dermstore's marketing programs. You’ll collaborate with brand marketing, buying, trading, and performance marketing to execute influencer and paid media campaigns for leading beauty brands, with exposure to ecommerce strategy and retail media.

The role offers a hybrid NYC-based work model, a path to grow in a fast-paced, data-driven environment, and the chance to drive measurable performance across

Qualifications

• Bachelor’s degree required with 2+ years of marketing experience; agency experience is a plus.
• Hands-on experience managing campaigns across key paid media channels, with a strong performance-driven mindset.
• Experience with LiveRamp and clean room environments is a plus.
• Strong proficiency in Excel, reporting, and campaign performance analysis, with the ability to translate data into ROI-driven recommendations.
• Excellent communication, presentation, and cross-functional collaboration skills, with the ability to thrive in a fast-paced, high-growth environment.
• Passion for beauty, skincare, influencer marketing, and innovative digital strategies.

Responsibilities

• Support the planning, execution, and optimization of retail media and influencer marketing campaigns across paid digital channels.
• Partner closely with brand marketing, buying, trading, and performance marketing teams to bring integrated campaigns to life.
• Assist in managing campaign timelines, deliverables, creative approvals, and launch coordination to ensure seamless execution.
• Help drive brand visibility, engagement, and revenue growth through performance-focused digital activation strategies.
• Monitor campaign performance and assist in reporting across key KPIs including engagement, traffic, conversions, ROI, and revenue impact.

Skills

Marketing experience

Campaign management

Excel & reporting

Communication skills

Cross-functional collaboration

Beauty market interest

Education

Bachelor’s degree

Tools

Excel

LiveRamp

Clean room environments

Job description

THG Beauty in New York City is seeking a Retail Media Digital Activations Associate to join Dermstore's marketing programs. You’ll collaborate with brand marketing, buying, trading, and performance marketing to execute influencer and paid media campaigns for leading beauty brands, with exposure to ecommerce strategy and retail media.

The role offers a hybrid NYC-based work model, a path to grow in a fast-paced, data-driven environment, and the chance to drive measurable performance across