Assistant, Paid Search | Dermstore

The Hut Group; New York (NY); Hybrid; USD 60,000 - 78,000; Full time

Benefits offered by this job

Hybrid work model (NYC)

401K matched up to 5%

Generous PTO

Disability insurance

Summer Fridays

Employee discounts on THG brands

Job summary

THG, a global ecommerce group, is hiring a Paid Search Assistant for Dermstore in New York. You will manage and optimize Google Search and Shopping campaigns, with exposure to YouTube and Programmatic channels, within a fast-paced beauty ecommerce environment.

You will build complex campaign structures, analyze data, and collaborate with cross-functional teams to drive ROAS and growth. The role offers hybrid work in NYC, with strong opportunities for skill development and career progression.

Qualifications

• Experience creating and managing campaigns within Google Ads, with exposure to Microsoft Advertising.
• Experience managing Google Shopping campaigns and an understanding of bidding platforms such as SA360 is preferred.
• Strong analytical skills with the ability to interpret data and make informed optimization decisions.
• Excellent organizational skills with exceptional attention to detail, particularly when managing complex campaign builds and large budgets.
• Advanced proficiency in Excel and confidence working with large datasets.
• A proactive, curious mindset with a willingness to learn and continuously improve.
• Strong communication skills and the ability to collaborate effectively with internal stakeholders.
• Ability to manage multiple priorities in a fast-paced environment while meeting deadlines.
• A passion for digital marketing, ecommerce, and the beauty industry.

Responsibilities

• Create, manage, and optimize paid search campaigns across Google Ads and Microsoft Advertising, focusing on Google Search and Shopping.
• Build and optimize complex campaign structures for large budgets while ensuring accuracy and efficiency.
• Monitor daily performance, identify trends, and translate insights into actionable ROAS improvements.
• Conduct keyword research, search query analysis, and negative keyword mining to maximize efficiency.
• Develop compelling ad copy aligned with Dermstore's brand and campaign goals.
• Support weekly launches of new brands, products, and promotions.
• Perform regular health checks and identify opportunities for optimization and testing.
• Prepare weekly and monthly performance updates with context and insights.
• Collaborate with SEO, Ecommerce, Brand, Creative, and Analytics teams for integrated execution.
• Stay updated on paid search developments and best practices.
• Support YouTube and Programmatic campaigns to gain broader channel experience.

Skills

Analytical thinking

Attention to detail

Campaign management

Excel proficiency

Communication

Tools

Google Ads

Microsoft Advertising

SA360

Google Shopping

Job description

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Why be a Paid Search Assistant at Dermstore?

We're looking for a passionate, detail-oriented, and data-driven Paid Search Assistant to join our Paid Media team based in New York. This is an exciting opportunity to develop your career within a fast-paced ecommerce environment, working on high-impact paid search campaigns that drive growth across one of the world's leading beauty retailers.

The majority of your work will focus on Google Search and Google Shopping campaigns, managing and optimizing large-scale accounts with significant budgets. You'll also have the opportunity to support campaigns across YouTube and Programmatic, gaining exposure to additional paid media channels as your experience grows.

Success in this role requires strong analytical thinking, excellent organizational skills, and exceptional attention to detail. You'll be responsible for building, managing, and optimizing complex campaign structures while collaborating with cross-functional teams to deliver best-in-class performance.

As part of the Dermstore team, you'll be encouraged to share ideas, challenge the status quo, and continuously develop your skills while working alongside experienced digital marketing professionals.

As an Paid Search Assistant, you'll:

• Assist in the creation, management, and optimization of paid search campaigns across Google Ads and Microsoft Advertising, with a primary focus on Google Search and Shopping.
• Build, manage, and optimize complex campaign structures across large budgets while ensuring accuracy and efficiency.
• Monitor campaign performance daily, identifying trends and translating insights into actionable recommendations to improve ROAS and overall account performance.
• Conduct keyword research, search query analysis, and negative keyword mining to maximize campaign efficiency.
• Develop compelling ad copy aligned with Dermstore's brand voice and campaign objectives.
• Support weekly launches of new brands, products, and promotional campaigns.
• Perform regular account health checks, identifying opportunities for optimization, expansion, and testing.
• Assist with reporting by preparing weekly and monthly performance updates, providing context and actionable insights.
• Collaborate closely with SEO, Ecommerce, Brand, Creative, and Analytics teams to ensure integrated campaign execution.
• Stay informed on the latest developments in paid search, automation, bidding strategies, and digital advertising best practices.
• Support YouTube and Programmatic campaign execution, gaining experience across additional paid media channels.

What skills and experience do I need for this role?

• Experience creating and managing campaigns within Google Ads, with exposure to Microsoft Advertising.
• Experience managing Google Shopping campaigns and an understanding of bidding platforms such as SA360 is preferred.
• Strong analytical skills with the ability to interpret data and make informed optimization decisions.
• Excellent organizational skills with exceptional attention to detail, particularly when managing complex campaign builds and large budgets.
• Advanced proficiency in Excel and confidence working with large datasets.
• A proactive, curious mindset with a willingness to learn and continuously improve.
• Strong communication skills and the ability to collaborate effectively with internal stakeholders.
• Ability to manage multiple priorities in a fast-paced environment while meeting deadlines.
• A passion for digital marketing, ecommerce, and the beauty industry.

What'sin it for me?

• Hybrid Work Model - NYC, 3 Days in Office, 2 days WFH
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Summer Fridays
• Exclusive employee discounts off THG Brands
• Many more...

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.